Gurugram | July 3, 2025 — FitFeast, a rising name in the Indian nutrition space, has raised ₹5.5 crore (approximately $642,000) in a seed funding round led by Inflection Point Ventures (IPV). The round also saw participation from marquee investors including Raghav Singhal of Swasthum Wellness, Santosh Govindaraju.
Founded in 2021 by Aditya Poddar, FitFeast is on a mission to transform how India consumes protein. The startup offers an innovative lineup of high-protein, flavour-forward snacks — from indulgent Malai Kulfi protein shakes and dessert-style bars to protein chips and nut butters — all designed to appeal to the Indian palate without compromising nutrition.
The fresh infusion of capital will help the brand double down on its digital-first growth. Plans include strengthening its presence across D2C channels, expanding reach through marketplaces like Amazon and Flipkart, and scaling visibility on quick-commerce platforms such as Zepto. In addition, the company is set to invest in expanding its core team, boosting marketing efforts, and launching a fresh wave of products tailored for health-conscious consumers in metro and tier-I cities.
FitFeast, which ships across 20,000 pin codes in India, has seen a rapid surge in consumer demand — clocking over 10 million grams of protein sold and monthly revenues now topping ₹50 lakh. Impressively, the company has achieved 5x growth in just the past four months.
The brand recently shot to prominence after being featured on Shark Tank India Season 4, capturing both investor attention and consumer curiosity. Adding to its star power, cricket icons Shane Watson and Axar Patel have come onboard not just as investors but also as brand ambassadors, signalling growing interest from celebrities in India’s booming health-food space.
“We’re building FitFeast for the new-age Indian who doesn’t want to compromise on taste or health,” said founder Aditya Poddar. “This funding and support from seasoned investors and sports legends is validation of our vision to make protein-rich snacking mainstream.”
As India’s fitness and wellness economy continues to evolve, FitFeast is positioning itself as a frontrunner in the protein revolution — one delicious bite at a time.
