Fashion-tech brand ANNY has raised ₹10 crore in its Pre-Series A funding round, with Atomic Capital leading the investment. The fresh capital will support the brand’s expansion across product categories, innovation initiatives, proprietary tech enhancement, senior leadership hiring, and the strengthening of its distribution network.
Founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, ANNY positions itself as a multi-category accessible luxury brand tailored for modern Indian women. Built on a real-time, inventory-light model, the startup promises globally inspired fashion with high quality at accessible price points.
“Our vertically integrated model, coupled with real-time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy,” said Japjot Singh, Founder and CEO of ANNY. “With Atomic Capital’s backing, we’re not just scaling faster, we’re scaling smarter. This investment fuels our ambition to become a ₹100 crore ARR brand by next year and drive a true movement in India’s fashion-tech landscape.”
Leveraging a vertically integrated supply chain and a proprietary tech stack, ANNY emphasizes speed, efficiency, and customer delight. The brand has reportedly scaled 8X within a year, driven by its trend-led designs and deep consumer insight. Now, with plans to enter new categories, ANNY aims to transform how Indian women discover and shop for fashion-forward, smart, and effortlessly stylish apparel.
With this funding, ANNY moves a step closer to becoming a category-defining fashion-tech brand, carving out its niche in India’s dynamic direct-to-consumer (D2C) fashion space.
