In a boost to India’s new-age FMCG wave, DOBRA, the quirky food and beverage brand from Oxbow Brands, has raised ₹1.5 crore in its seed round led by the D2C Insider Super Angels Fund. This marks DOBRA’s first institutional funding, with participation from seasoned D2C founders and operators.
Known for turning nostalgia into premium indulgence, DOBRA has made its mark with playful products like pop goli soda, artisanal cotton candy, and tapioca crisps. With this fresh infusion of capital, the brand plans to expand aggressively across modern retail outlets, food service channels, quick commerce, and direct-to-consumer sales.
“This funding is more than just capital—it’s an endorsement from entrepreneurs who have built category-defining brands in India. The D2C Super Angels bring battle-tested insights that will help us scale faster,” said Rahul Johar, co-founder of Oxbow Brands.
India’s FMCG market, pegged at $170 billion, is ripe for disruption, and DOBRA is eyeing young, urban consumers with its differentiated, experience-led products. The brand aims to not only scale operations and expand its product line but also strengthen consumer trials, paving the way for international forays in the near future.
Launched in October last year, the D2C Insider Super Angels Fund backs promising early-stage consumer brands. The network boasts over 10,000 founders and recently convened its first Super Angels Founders Day in Gurugram, bringing together operators, investors, and portfolio founders to celebrate the growing D2C ecosystem.
With this raise, DOBRA looks set to bring more fun, flavor, and nostalgia to India’s snacking aisles—this time, at scale.
– by Bhumika Rawat
