Pune-based fintech and brokerage startup Definedge has raised Rs 22 crore in a pre-Series A funding round, taking its total funding raised to Rs 30 crore.
The round saw continued participation from existing investors Nitin Agarwal and D. Prasad, along with new investors Anant Jain and Sachin Kasera.
Definedge had previously raised its first institutional and angel investment round in November last year. The round was led by industry veterans including Hemant Luthra, Ajay Srivastava, D. Prasad, Nitin Agarwal and Madhusudan N. Sarda.
The latest capital will be used to strengthen the company’s technology infrastructure and low-latency execution capabilities. Definedge will also scale its flagship trading products, Zone and Opstra, and expand Algostra into a no-code retail algo-trading platform for Indian investors.
The company also plans to develop Momentify further, moving it from a systematic investing tool into a broader wealth creation platform, according to a press release.
Definedge’s Wealth-Tech Platform
Founded in 2021 by Prashant Shah and Rajesh Badiye, Definedge operates a full-stack wealth-tech ecosystem comprising more than 14 platforms.
Its product portfolio includes Opstra, Zone, Algostra, Momentify and Gurukul, covering areas such as trading, investing, research and financial learning for retail traders and investors.
Momentify has already crossed Rs 1,000 crore in assets under management. Definedge is targeting Rs 5,000 crore in AUM through the platform over the next 24 months.
The startup also plans to expand its Gurukul learning ecosystem to support retail market participants.
Definedge said it will continue investing in its technology, customer service and operational infrastructure as it works to support a larger customer base. The company is also focusing on the adoption of AI-powered platforms such as Momentify and Algostra, which are designed to help users follow a more systematic approach to trading and investing.
The startup claims its user base has grown 125% over the last 14 months and 10X over the last 36 months.
Brokerage and Wealth-Tech Market
Definedge’s latest fundraise comes as India’s fintech ecosystem continues to attract investor interest. Indian fintech startups raised about $2 billion across 106 funding rounds during the first half of 2026, representing a 42% year-on-year increase.
The brokerage and wealth-tech segment includes established players such as Groww, Zerodha, Angel One, Upstox and Dhan. Newer platforms including Sahi, Trackk and Zomint are also targeting younger and first-time investors through trading, analytics and wealth-management products.
Sahi raised $33 million this year, while Trackk and Zomint were in funding discussions. Navi raised $100 million from Prosus, marking its first institutional funding round, while wealth-management platform Centricity raised $27 million during the same month.
The segment is also expanding beyond Indian equities. Groww, Zerodha, Angel One and Upstox have received approvals from the International Financial Services Centres Authority (IFSCA) to facilitate international equity investing through GIFT City.
With the latest funding, Definedge plans to expand its technology and product ecosystem while increasing the adoption of its trading, investing and wealth-management platforms among retail market participants.
-By Shivani Solanki
