Nuuk, a direct-to-consumer (D2C) home appliance brand, has raised over $2 million (~₹19 crore) in a follow-on round led by Vertex Ventures SEA and Good Capital—both of whom also participated in its Series A round in February 2025.
This new investment brings Nuuk’s total funding to over $10 million (~₹90 crore). In March 2025, the startup had raised $5 million (~₹40 crore) in its Series A round, led by Vertex Ventures SEAI.
The freshly raised capital will be deployed to:
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Expand its made-in-India supply chain
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Invest in brand building
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Drive continued product development
Founded by Gazal Kalra and Shalabh Gupta, Nuuk caters to urban Indian households with high-performance, design-first appliances, manufactured entirely in India and distributed directly online.
Nuuk’s full-stack approach integrates in-house product design, controlled supply chains, and direct distribution, enabling differentiation from traditional and imported appliance brands. Its lineup includes a range of kitchen and home appliances that emphasize human-centric engineering and real-world problem solving.
By: Arushi Agarwal
