Carnelian Asset Management LLP, led by market veteran Vikas Khemani, has invested approximately $15 million in luxury vegan self-care brand Kimirica. The investment supports both divisions — Kimirica Hunter (KH), a leading manufacturer of hotel amenities, and Kimirica Lifestyle (KL), a D2C luxury beauty brand.
The capital infusion will be used to scale the brand’s omnichannel retail presence and bring its self-care experience to more consumers across India and global markets.
Founded in 2013 by Mohit, Rajat, Kimi, and Rica Jain, Kimirica started as a bootstrapped disruptor in an import-heavy industry where 90% of hotel toiletries were sourced from China. Over the past decade, it has reduced that number to nearly zero, exporting to 70+ countries and partnering with 10,000+ luxury hotels and airlines including Marriott, Hilton, Hyatt, Accor, Leela, and Air India.
In recent years, the company has expanded into the D2C retail segment with a vegan, cruelty-free, and fair-trade-certified product range spanning skincare, body care, fine fragrances, luxury gifting, and home & wellness.
Its retail growth is accelerating, with 10+ new experiential stores set to open across India and the Middle East. The brand’s latest product line, The Gentleman, marks its entry into the men’s grooming segment, alongside continued innovation in high-growth categories.
By: Arushi Agarwal
