BeastLife, the rapid-growth D2C fitness nutrition brand, has raised Rs 20 crore in a pre-Series A funding round led by GVFL and Equentis. The investment values the startup at Rs 320 crore, marking a significant jump from its previous valuation of Rs 120 crore just a year ago.

The Gurugram-based company, co-founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, plans to utilize the capital to scale its operations, bolster its workforce, and aggressively expand its presence across both digital and physical retail channels.

Rapid Valuation Growth

This latest round follows a momentum-heavy 2025. In April last year, the brand secured Rs 1.9 crore from Indian cricketer Rinku Singh, alongside a $479K angel round. The surge to a Rs 320 crore valuation reflects investor confidence in the brand’s ability to capture the burgeoning Indian sports nutrition market.

Revenue Trajectory

BeastLife has demonstrated strong financial performance since its inception:

• FY25 Turnover: Rs 36 crore

• FY26 Turnover: Rs 100 crore (approx.)

• Three-Year Target: Rs 500 crore

“The fresh funds will be used for the next phase of growth as the company looks to scale operations, strengthen its team, and expand its presence across online and offline channels,” the company stated in a press release.

Omnichannel Strategy

While BeastLife operates primarily as a digital-first platform—selling through its proprietary website, e-commerce marketplaces, and quick-commerce apps—the brand is now eyeing the physical world. The startup plans a calibrated offline expansion, beginning with targeted geographies to test various retail formats and solidify its omnichannel footprint.

Market Landscape

Focusing on high-quality supplements like protein powders, creatine, and mass gainers, BeastLife enters an increasingly crowded sector. It currently competes with established domestic and international players, including:

• MuscleBlaze

• The Whole Truth

• Optimum Nutrition

• GNC

By positioning itself as a “new-age” brand making high-end nutrition accessible, BeastLife aims to leverage its founders’ influence and a robust supply chain to gain a larger share of the health-conscious consumer base in India.

By: Sandhya Bharti