BabyOrgano, an Ayurvedic wellness brand for children, has raised ₹20 crore ($2.4 million) in a pre-Series A funding round led by RPSG Capital Ventures, with participation from existing investor Sauce.vc.
The Ahmedabad-based startup plans to utilize the funds for product development, marketing, and operational scale-up, as it aims to achieve ₹100 crore in revenue by FY27, the company said in a press release.
Founded in 2020 by Riddhi and Ripul Sharma, BabyOrgano develops Ayurveda-based wellness products catering to children’s daily health and immunity needs. The brand has built a community of over one million parents and boasts a 40% repeat purchase rate, reflecting strong customer trust.
BabyOrgano’s product portfolio includes immune boosters and daily wellness products such as Baalprashan Swarnaprashan Drops, Cold Relief Roll-On, Cough Syrup, Sitopaladi Churna, Chocovita Milk Mix, and Ayurvedic gummies. The products are available across online marketplaces and retail channels.
“Our mission is to make Ayurveda a trusted and integral part of every child’s wellness journey. This investment will help us expand innovation, strengthen our supply chain, and reach more families across India,” said Riddhi Sharma, Co-founder of BabyOrgano.
The company plans to expand its distribution network, introduce new formulations, and enhance brand visibility nationwide. It also aims to invest in supply chain and process efficiencies to support its next phase of growth.
Operating in the kids’ Ayurvedic and natural wellness segment, BabyOrgano competes with brands such as Mamaearth (kids range), The Moms Co., Chicco (natural line), Mother Sparsh, Dabur (kids Ayurvedic range), Himalaya BabyCare, and Kapiva Kids.
