Nitro Commerce, an AI-driven growth platform for India’s digital consumer economy, has raised $5 million in a full-equity Series A funding round led by Cornerstone Ventures, with participation from India Accelerator & Finvolve, Equentis Wealth Advisory Services, Grand Anicut Angel Fund, Razorpay Ventures, Rukum Sitara Fund, and Ankurit Capital.
The fresh capital will be deployed to accelerate platform-led growth, team expansion, AI and agentic capability enhancements, and scaling Nitro’s international footprint.
Founded by Umair Mohammad, Shamail Tayyab, and Pratik Anand, Nitro Commerce provides an AI-led growth operating layer for consumer brands across D2C, quick commerce, marketplaces, and retail. The funding comes amid rapid growth, with revenue increasing 10x year-on-year, reaching $5 million ARR within 12 months, and the company targeting $10 million ARR over the next six months.
Nitro Commerce addresses rising customer acquisition costs and fragmented attribution in India’s expanding consumer economy by unifying identity, intent, engagement, and attribution into a single growth platform. Its suite of solutions includes:
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NitroX: A commerce identity network converting anonymous users into identifiable customers
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Nitro Ads: An intent-led advertising platform targeting audiences beyond traditional ad ecosystems
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Nitro Pulse: An AI-driven sales and engagement engine designed to boost conversions and recover demand
The platform is already used by over 2,500 brands, including Imagine Online, Rare Rabbit, Dot & Key, Pepperfry, Blue Tokai, VIP Industries, and Neeman’s, demonstrating strong market traction.
Umair Mohammad, Co-founder, Nitro Commerce, said, “We are building an AI-first growth operating layer to solve some of the biggest challenges facing consumer brands in India. This funding will help us scale our platform, enhance AI capabilities, and expand globally while continuing to deliver measurable growth for our partner brands.”
With this funding, Nitro Commerce aims to further strengthen its position as a critical growth partner for consumer brands navigating India’s competitive digital commerce landscape.
By: Arushi Agarwal
