In the vast and colorful mosaic of India’s fashion scene, Ragavi Jaipur stands out — not just for its design but for its depth. At the heart of this contemporary label is Shreyaa Juneja, a designer, storyteller, and advocate for Indian craftsmanship. Through Ragavi, she’s weaving together heritage and modernity, passion and purpose.
We caught up with Shreyaa for an intimate conversation about her journey — from growing up around looms and swatches to building a brand that’s making slow fashion feel personal and powerful.
A Brand Rooted in Emotion and Legacy
Shreyaa’s journey began long before Ragavi took form. Raised in a family steeped in the textile business, she was surrounded by colors, textures, and stories from an early age. But rather than simply continue a legacy, she decided to reinterpret it — in her own voice.
“Each collection begins with an emotion or memory,” she shares. “It evolves through conversations with artisans, whose skills and stories bring it to life.”
At Ragavi, every garment carries more than fabric — it carries soul. It’s this intimate storytelling that has become the brand’s hallmark.
A Woman Leading with Empathy
Being a woman entrepreneur in the fashion industry — particularly in India’s backend-heavy, male-dominated supply chains — isn’t always easy. And Shreyaa doesn’t sugarcoat it.
“You’re often questioned more, doubted more. But I’ve also found strength in leading with empathy and conviction.”
She emphasizes the need for mentorship and solidarity among women founders, especially those navigating the dual pressures of creative expression and operational hustle.
In Praise of the Pause: Slow Fashion’s Advocate
At a time when fast fashion dominates, Ragavi is proudly swimming against the tide. The brand runs on a made-to-order model, focusing on craftsmanship over convenience.
“One of our biggest hurdles is educating customers,” Shreyaa admits. “We’re asking them to slow down, to value the process, not just the product.”
But for her, the rewards go far beyond the transactional. When customers connect with a piece — not just because it’s beautiful, but because it has meaning — it becomes something they treasure.
Jaipur: The Brand’s Beating Heart
To Shreyaa, Jaipur isn’t just home — it’s a muse.
“This city breathes into everything we do. The colors, the chaos, the craft — it’s all part of our design DNA.”
Whether it’s a silhouette inspired by the arches of a haveli or a palette drawn from a sunset over Nahargarh, Ragavi is inseparable from the rhythm of Rajasthan.
Where Design Meets Storytelling
But the journey doesn’t end at the drawing board. For Shreyaa, every touchpoint — from the Instagram grid to the way a garment is wrapped — tells a part of the story.
“Today’s consumer is looking for connection,” she explains. “They don’t just want to wear a brand. They want to feel it.”
That’s where Ragavi shines — in its thoughtful curation, storytelling, and aesthetic that feels personal yet elevated.
Looking Forward, Staying Grounded
So what’s next for Ragavi Jaipur?
The plan, says Shreyaa, is slow and intentional growth — think curated presence in multi-designer stores and, eventually, a flagship space. But there’s no rush. No race for numbers.
“We’re not here to scale just for the sake of it,” she smiles. “We’re here to build a community. To stay true to our why.”
Final Thread
In a world that often celebrates speed and virality, Ragavi Jaipur is a gentle — yet powerful — reminder that meaning matters. Those stories stitched with care, purpose, and tradition never go out of style.
And in Shreyaa Juneja, we see a founder who isn’t just building a brand, but honoring a legacy — one emotion, one artisan, one piece at a time.
– By Priyanka Chatterjee
