India’s manufacturing sector stands at a critical crossroads. As global markets increasingly prioritize sustainability, traceability, and low-carbon production, industrial businesses are under pressure to transform. While many discussions around sustainability focus on consumer brands, the real challenge—and opportunity—lies deep within industrial supply chains.
For Vijayanand K, Co-Founder & CEO of Grevoro, and his co-founder Raghav, this challenge became the foundation of a larger mission: building a green manufacturing ecosystem that helps industries reduce emissions while remaining profitable and globally competitive.
In an exclusive conversation with India Startup Times, Vijayanand K discussed how he and Raghav are building a sustainable manufacturing platform powered by technology, traceability, recycling, and industrial innovation to reshape India’s manufacturing landscape.
A Decade and a Half in Industrial Supply Chains
Before launching Grevoro, Vijayanand spent more than 15 years working across industrial supply chains and manufacturing ecosystems.
Born and raised in Coimbatore, Tamil Nadu, he worked with several leading industrial organizations, including major conglomerates and manufacturing platforms. His experience exposed him to the complexities of sourcing, production, supplier networks, and large-scale industrial operations.
One of his most notable professional achievements came during his tenure at Zetwerk, where he led the ferrous category and helped scale the business from virtually zero to a significant industrial operation.
These experiences gave him a front-row seat to one of the largest problems facing global manufacturing: the absence of sustainable and traceable industrial supply chains.
The Birth of Grevoro: Green Evolution in Manufacturing
The idea behind Grevoro emerged from a simple but powerful realization.
While global markets were increasingly demanding low-carbon industrial products, most manufacturers—particularly MSMEs—lacked the infrastructure, technology, and market access needed to participate in this transition.
This gap inspired the creation of Grevoro.
The company’s name itself reflects its purpose. Derived from the phrase “Green Evolution,” Grevoro represents a vision of transforming traditional manufacturing into a cleaner, more sustainable, and globally competitive ecosystem.
Rather than building conventional factories, Grevoro works with existing manufacturing units, helping them adopt sustainable practices, improve operational efficiency, and participate in global green supply chains.
Solving the Carbon Challenge in Manufacturing
Manufacturing, particularly steel and metals, remains one of the largest contributors to global carbon emissions.
As regulations such as the Carbon Border Adjustment Mechanism (CBAM) gain momentum across international markets, manufacturers are increasingly required to demonstrate lower emissions and greater transparency in production.
Recognizing this shift early, Grevoro positioned itself as an IP-led sustainable manufacturing company focused on green metals, recycled materials, and low-carbon industrial products.
The company collaborates with multiple MSMEs, leveraging underutilized capacities while introducing decarbonization techniques that reduce emissions at the shop-floor level.
By enabling manufacturers to become greener without requiring massive infrastructure investments, Grevoro aims to accelerate industrial sustainability at scale.
Turning Sustainability into a Profitable Business Model
One of the biggest misconceptions in industrial manufacturing is that sustainability comes at the expense of profitability.
Vijayanand and Raghav believe the opposite.
According to them, sustainable manufacturing becomes truly scalable only when it creates economic value for businesses.
Grevoro helps manufacturers lower their carbon footprint while simultaneously improving access to premium markets that increasingly prefer low-carbon products.
By measuring and validating emissions reductions, the company enables manufacturers to command better market opportunities and create new revenue streams linked to sustainability performance.
This approach transforms sustainability from a compliance requirement into a competitive advantage.
Building Trust Through Traceability
Trust remains one of the biggest barriers in industrial procurement.
Buyers often struggle to verify whether products are genuinely sustainable, responsibly sourced, or produced with lower emissions.
To solve this challenge, Grevoro is investing heavily in digital infrastructure and traceability systems.
At the center of this effort is Grevoro Manufacturing Intelligence (GREMI), the company’s proprietary platform designed to measure emissions, track production data, and provide transparent sustainability metrics.
The platform enables industrial buyers to understand the complete environmental footprint of products while helping manufacturers demonstrate compliance and sustainability credentials.
The vision extends beyond emissions measurement.
Grevoro is working toward creating a Digital Metal Passport, providing end-to-end traceability for industrial products and recycled materials throughout their lifecycle.
This level of transparency has the potential to improve trust between manufacturers, suppliers, and customers significantly.
Rethinking Recycling and Circular Manufacturing
Recycling has traditionally been viewed as a commodity business focused primarily on material recovery.
Grevoro is taking a different approach.
The company sees recycling as an integral component of a larger circular manufacturing ecosystem where traceability, quality assurance, and emissions measurement are equally important.
By combining recycling operations with digital tracking and sustainability verification, Grevoro aims to create industrial products that are not only recycled but also fully traceable and measurable for their environmental impact.
This approach aligns with global trends toward circular economies and responsible manufacturing.
The Challenge of Building Green Industrial Infrastructure
While the opportunity is significant, the path is not without obstacles.
Vijayanand identifies capital intensity as one of the biggest challenges in the green manufacturing sector.
Developing sustainable industrial infrastructure requires substantial investment, particularly in sectors such as steel, metals, and advanced manufacturing.
Global examples have demonstrated that building next-generation green manufacturing facilities often requires billions of dollars in capital.
Rather than pursuing an asset-heavy approach immediately, Grevoro has focused on building technology, partnerships, and scalable business models that can demonstrate market acceptance before large-scale expansion.
This disciplined strategy allows the company to prove its concepts while minimizing capital risks.
$4.7 Million Seed Funding to Accelerate Growth
Recently, Grevoro secured $4.7 million in seed funding from strategic investors, marking an important milestone in the company’s journey.
The capital will primarily be used to:
- Develop and enhance Grevoro Manufacturing Intelligence (GREMI)
- Advance decarbonization technologies for manufacturing partners
- Expand sustainable manufacturing capabilities
- Strengthen traceability and digital transformation initiatives
- Scale operations across industrial sectors
The company is also preparing for future fundraising rounds as it continues to validate its business model and expand its market presence.
Leadership Lessons from Scaling Industrial Businesses
Reflecting on his entrepreneurial journey, Vijayanand emphasized the importance of building deep expertise rather than pursuing rapid diversification.
Grevoro follows a depth-focused strategy, concentrating on green metals, recycling, and sustainable manufacturing before expanding into adjacent sectors.
He believes that creating meaningful impact requires solving complex problems thoroughly rather than spreading resources across multiple industries too early.
This philosophy has helped shape Grevoro’s long-term vision as a deep-tech industrial company focused on sustainability and innovation.
The Road Ahead
Looking ahead, Vijayanand and Raghav envision Grevoro becoming one of the world’s leading suppliers of green metals and sustainable industrial products.
The company’s broader mission extends beyond manufacturing.
It aims to create a transparent industrial ecosystem where sustainability is measurable, traceable, and economically viable for businesses of every size.
As global demand for low-carbon industrial products continues to rise, Grevoro is positioning itself at the intersection of manufacturing, technology, recycling, and climate innovation.
By enabling industries to reduce emissions without sacrificing profitability, the company hopes to play a defining role in transforming India’s industrial future.
Interview By : Arushi Agarwal
