India’s startup ecosystem is witnessing rapid innovation in AI-powered SaaS, and one company making a significant impact in the mobile marketing space is Linkrunner. Founded by entrepreneurs Shreyans Sancheti & Darshil Rathod, Linkrunner is building an AI-driven mobile measurement platform that helps app businesses accurately track installs, user journeys, and marketing performance while making attribution significantly more affordable.
Before launching Linkrunner, Shreyans co-founded Bluelearn, one of India’s fastest-growing student communities that later evolved into the country’s second-largest internship platform. The startup raised nearly Rs 40 crore in funding and served millions of students across India.
In this exclusive conversation with Indian Startup Times, Shreyans shares his entrepreneurial journey, the inspiration behind Linkrunner, the company’s competitive advantage over global players like AppsFlyer, and how AI is shaping the future of mobile marketing.
From Bluelearn to Linkrunner
Reflecting on his entrepreneurial journey, Shreyans explained that every startup teaches valuable lessons. Building Bluelearn gave him first-hand exposure to scaling technology products, understanding customer behaviour, and solving real market problems.
Those experiences eventually led him toward a challenge faced by nearly every mobile-first company-accurate attribution and measurement of app installs.
Recognising that existing solutions were expensive and often lacked responsive customer support, he decided to build Linkrunner.
Why the Name Linkrunner?
When asked about the origin of the company’s name, Shreyans smiled and admitted that the decision was surprisingly straightforward.
“The domain was available, and since we’re fundamentally a link attribution platform, Linkrunner felt like a natural fit.”
Today, the brand has evolved into one of India’s fastest-growing mobile measurement platforms.
India’s First Venture-Backed Mobile Measurement Partner
The mobile attribution market has long been dominated by global companies such as AppsFlyer and Branch. However, Linkrunner is taking a different approach.
Linkrunner is India’s first venture-backed mobile measurement partner built specifically for Indian startups and modern app businesses. and
Rather than competing solely on technology, the company focuses on delivering a better overall customer experience through:
- Affordable pricing
- Faster onboarding
- Superior dashboards
- Better technical integrations
- Highly responsive customer support
This customer-first approach has enabled Linkrunner to rapidly gain market acceptance.
Making Mobile Attribution Affordable
One of Linkrunner’s strongest differentiators is its pricing model.
While traditional attribution platforms often charge significantly higher fees, Linkrunner offers pricing starting at just Rs 1per app install, making enterprise-grade attribution accessible to startups and growth-stage companies alike.
Equally important is customer support.
Instead of slow ticketing systems, customers receive direct access through WhatsApp and Slack, allowing technical issues to be resolved quickly.
Shreyans believes that great software must always be complemented by great customer experience.
Winning Customer Trust from Day One
Like most SaaS startups, Linkrunner’s early days were focused on building credibility.
Its first customers came from the founders’ personal network, alumni connections, peers, and companies connected through existing investors.
Rather than relying heavily on sales teams, both founders personally handled customer onboarding and technical support.
Their quick response times and transparency helped generate strong word-of-mouth referrals, laying the foundation for sustainable growth.
Today, that trust continues to be one of the company’s strongest competitive advantages.
Growing Across 111 Countries
Despite being a young startup, Linkrunner has already achieved impressive global traction.
The company now serves more than 250 customers across 111 countries, with India emerging as one of its strongest markets.
Its rapid expansion demonstrates the growing demand for affordable, reliable, and AI-powered attribution solutions worldwide.
What Convinced Investors?
Shreyans attributes the company’s successful fundraising to three major factors:
- Early customer traction
- A clear gap in the Indian mobile attribution market
- The credibility established through building Bluelearn
He also shared that while Linkrunner is not actively fundraising today, the company may consider raising another round in the next 6–8 months to accelerate international expansion and product development.
How AI is Changing Mobile Marketing
Artificial Intelligence has become central to Linkrunner’s vision.
According to Shreyans, modern AI models are becoming increasingly capable of analysing marketing data, helping businesses make faster and smarter campaign decisions.
Instead of simply providing attribution reports, Linkrunner aims to become an intelligent marketing assistant that helps companies optimise user acquisition and improve campaign performance automatically.
Customer Success Stories
Several companies have already experienced measurable results using Linkrunner.
Shreyans highlighted customers including Matiksx, CashBook, Playo and abcoffee, where businesses achieved:
- Lower cost per install (CPI)
- Better visibility into user acquisition channels
- Improved attribution accuracy
- Smarter marketing decisions
By providing transparent attribution data, Linkrunner enables businesses to confidently allocate marketing budgets where they generate the highest returns.
Engineering at Scale
Behind the scenes, Linkrunner processes billions of data points in real time.
Shreyans credited his co-founder and CTO, Darshil, for building a highly reliable engineering infrastructure capable of maintaining exceptional uptime and data accuracy.
Handling real-time attribution at global scale remains one of the company’s biggest technical challenges, but also one of its greatest strengths.
The Road Ahead
Looking ahead, Linkrunner’s ambitions extend well beyond attribution.
The company’s long-term vision is to build AI-powered marketing agents that can help marketers automate campaign optimisation, improve decision-making, and maximise marketing efficiency.
With AI rapidly transforming digital marketing, Linkrunner aims to position itself at the centre of this evolution.
Final Thoughts
Shreyans believes that startups win by solving genuine customer problems rather than simply competing on features.
By combining affordability, transparency, AI-driven insights, and exceptional customer support, Linkrunner is redefining how mobile-first businesses measure growth.
Having already expanded to over 250 customers across 111 countries, the company is well positioned to become one of the leading global players in mobile measurement and AI-powered marketing technology.
As India’s SaaS ecosystem continues to mature, Linkrunner represents a new generation of startups building globally competitive products from India.
Interview By: Arushi Agarwal
