Hyderabad, September 3, 2026: Hyderabad is emerging as a growing market for organised senior living as rising demand from financially independent seniors, NRI families and urban households encourages developers to invest in professionally managed senior-housing communities. Among the latest companies entering the space is Vera Vita Living LLP, which plans to invest around ₹600 crore over the next five years in its maiden senior-living project, Amaya, in Hyderabad. Founded by Arudradev Rao, Dhruv Badruka and Tanay Saboo, Vera Vita Living has identified approximately 1.5 million sq. ft. of development potential for Amaya. The project is located near the Kandlakoya Reserve Forest along Hyderabad’s Outer Ring Road growth corridor. The development will form part of a 13-acre master plan, with the first phase spread across approximately three acres and comprising 256 residences. The homes will include one, two, 2.5, three and 3.5-BHK configurations, with sizes ranging from around 950 sq. ft. to 2,400 sq. ft.

Senior-Living Market Sees Large Demand-Supply Gap

Vera Vita Living’s expansion comes against the backdrop of a significant gap between demand and organised supply in India’s senior-living market. According to Colliers India, demand for senior-living housing currently stands at approximately 20–22 lakh units, while organised inventory remains at around 25,000 units. Demand is expected to reach nearly 30 lakh units by 2030, while organised supply could rise to approximately one lakh units. Colliers estimates that India’s senior-living market, currently valued at around ₹30,000 crore, could cross ₹1 lakh crore by 2030. The penetration of organised senior housing is also expected to increase from approximately 1.3% currently to nearly 4% by the end of the decade. The sector has already attracted significant capital. More than ₹13,000 crore in investments have been announced by senior-living developers and investors since 2025, with the capital expected to be deployed over the next three to four years. A separate report by JLL and the Association of Senior Living India estimated that India’s senior-living housing sector could expand by more than 300% to reach approximately $7.7 billion (₹64,500 crore) by 2030. The report projected potential demand at around 1.57 million households in 2024, increasing to 2.27 million households by 2030. While estimates differ depending on how the sector is defined, industry reports broadly point towards substantial unmet demand for organised senior housing.

Changing Demographics Drive Demand

India’s changing demographic profile is expected to remain one of the key drivers of the sector. The United Nations Population Fund projects that India’s population aged 60 years and above could reach nearly 347 million by 2050, accounting for more than one-fifth of the country’s population. At the same time, longer life expectancy, the growth of nuclear families, increasing financial independence among seniors and the migration of younger family members to other cities and countries are changing how older Indians approach housing and retirement. “Today’s seniors are financially independent, well travelled, socially active and attentive to health and wellness. They want thoughtfully designed communities where they can continue to live independently and pursue their interests,” said Dhruv Badruka, Co-founder, Vera Vita Living LLP. This shift is also prompting developers to move away from the traditional retirement-home model. New senior-living projects are increasingly being designed as independent residential communities supported by hospitality, wellness, healthcare and lifestyle services.

Amaya Targets Hospitality-Led Senior Living

Amaya is being positioned as a community-led senior-living development rather than simply a housing project. The proposed development will include a clubhouse, dining facilities, wellness and fitness spaces, landscaped gardens, walking trails and recreational areas. Residents are also expected to have access to preventive healthcare, physiotherapy, emergency response, housekeeping, maintenance and concierge services. For senior-living operators, the business model extends beyond selling or leasing residential units. Developers must maintain an ongoing relationship with residents, with services such as dining, healthcare coordination, emergency assistance, maintenance and community activities becoming important components of the overall offering. “At Amaya, premium living is not only about the residence or the amenities. It is about giving people independence, dignity, choice, companionship and peace of mind. Services and support should work quietly in the background,” said Arudradev Rao, Co-founder, Vera Vita Living.

Why Hyderabad?

Southern India has emerged as one of the country’s key organised senior-living markets, with cities such as Bengaluru, Chennai and Coimbatore already witnessing significant activity. Hyderabad is now attracting increasing interest from developers due to its healthcare infrastructure, international connectivity, expanding urban infrastructure and availability of relatively large land parcels along its outskirts. The city also has a sizeable population of technology professionals, entrepreneurs, business families and NRI-linked households, creating a potential customer base for professionally managed senior communities. “Hyderabad brings together strong healthcare, international connectivity, expanding infrastructure and globally exposed families. We believe the city can become an important market for hospitality-led senior living,” said Tanay Saboo, Co-founder, Vera Vita Living.

Senior Living Evolves Into a Distinct Asset Class

As the sector attracts more developers and institutional capital, senior living is increasingly being viewed as a combination of real estate and long-term services rather than a conventional residential segment. However, industry participants believe the sector’s ability to scale will depend on factors such as service consistency, transparent pricing, trained personnel and long-term community management. For developers such as Vera Vita Living, the opportunity lies in addressing the growing demand for housing that combines independence with access to support and community. With ₹600 crore earmarked for its Hyderabad project, Vera Vita Living’s entry reflects the broader shift underway in India’s senior-living market, as developers look to build organised communities for a rapidly growing and increasingly independent senior population.