Quick commerce platform Instamart has appointed Gautam Swaroop as its new Chief Business Officer (CBO), strengthening its leadership team as the company continues to expand its presence in India’s rapidly growing quick commerce market.
In his new role, Swaroop will lead Instamart’s commercial operations, overseeing customer growth, category management, and brand partnerships, the company announced in a press release.
Swaroop brings more than two decades of leadership experience spanning consulting, pharmaceuticals, and technology. He began his professional journey at McKinsey & Company before joining Dr. Reddy’s Laboratories, where he played a key role in scaling the company’s emerging markets business.
Prior to joining Instamart, Swaroop served as the Chief Executive Officer of OYO’s international business, leading operations across major global markets, including the United States, United Kingdom, Europe, China, and Latin America. His extensive experience in building and scaling businesses is expected to support Instamart’s growth ambitions.
Swaroop succeeds Hari Kumar, who recently stepped down as Chief Business Officer of Swiggy’s quick commerce business.
Commenting on the appointment, Girish Menon, Chief Human Resources Officer at Swiggy, said Swaroop’s proven track record of scaling businesses and building strategic partnerships would play a key role in strengthening Instamart’s brand relationships and supporting the company’s next phase of expansion.
The appointment is part of a broader leadership strengthening initiative at Instamart. The company has also appointed Srikar Adavi as Vice President – Ad Monetization and Hardeep Kaur as Associate Vice President for the FMCG category, further reinforcing its leadership across key business functions.
Launched in August 2020, Instamart has rapidly emerged as one of India’s leading quick commerce platforms. The company currently operates in more than 131 cities, delivering groceries, household essentials, personal care products, and other daily necessities through its fast delivery network.
With new leadership appointments and continued investment in commercial operations, Instamart is positioning itself to deepen customer engagement, strengthen partnerships with consumer brands, and drive sustainable growth in India’s increasingly competitive quick commerce sector.
