AI-native marketing platform JustAI has raised over $17 million in a Series A funding round led by Base10, with participation from Y Combinator and Peak XV Partners. The latest round marks a major milestone for the startup as it accelerates its mission to transform how enterprises manage marketing decision-making using artificial intelligence.
The funding round also attracted several strategic investors and industry operators, including growth leaders from Anthropic and Chime, the CTO of HubSpot, and the founders of Eppo and Vapi.
Strengthening Agentic AI Infrastructure
The fresh capital will be used to expand JustAI’s engineering and go-to-market teams, strengthen its agentic AI infrastructure, and extend its platform into new verticals including e-commerce and B2B marketing.
The company also plans to grow its engineering talent base significantly while exploring expansion opportunities in India, a market increasingly becoming central to global AI innovation and enterprise technology development.
Reimagining Enterprise Marketing with AI Agents
Founded by Neha Mittal and Jeff Hara, JustAI offers an AI-native marketing platform designed to help enterprises automate personalization, experimentation, and campaign decision-making at scale.
Its platform combines multiple AI agents across strategy, creativity, decisioning, and data intelligence, enabling marketing teams to execute highly personalized campaigns with greater efficiency and speed.
Rather than relying on traditional rule-based campaign systems, JustAI uses proprietary reinforcement learning models to predict the next best action or message for each user. This allows businesses to dynamically optimize engagement based on customer behavior and real-time context.
Moving Beyond Traditional Campaign Management
Modern marketing teams often struggle with fragmented tools, disconnected workflows, and growing pressure to deliver highly personalized customer experiences across channels.
JustAI aims to solve this challenge by replacing rigid campaign structures with AI-driven decision intelligence.
According to the company, its technology currently supports more than 600 marketing decisions delegated to AI every month. The platform has also helped generate over $100 million in customer revenue last year, highlighting strong enterprise adoption and measurable business impact.
Its customer base includes major technology-driven brands such as Coursera, ClickUp, and Better.
Founders Bring Strong AI and Growth Expertise
The leadership team behind JustAI brings deep expertise across both growth and machine learning.
Before launching the company, Neha Mittal held growth and retention roles at X (formerly Twitter) and Pinterest, where she worked on scaling user engagement and retention strategies.
Meanwhile, Jeff Hara brings experience in machine learning and recommendation systems, helping build the technical foundation powering JustAI’s predictive decision engine.
This combination of marketing expertise and AI engineering has positioned the startup at the intersection of two rapidly growing sectors: enterprise AI and marketing automation.
Building the Future of AI-Led Marketing
JustAI’s latest raise comes less than a year after the company secured a $1.7 million seed round in August 2024, backed by Peak XV Partners, Y Combinator, Lobster Capital, and Cloud Capital.
Over the next 12 months, the startup plans to help enterprise marketing teams consolidate fragmented tools and workflows into a unified knowledge and decisioning layer powered by AI.
As enterprises increasingly adopt agentic AI systems to automate complex workflows, JustAI is positioning itself to become a key player in the future of AI-driven enterprise marketing, where intelligent agents do more than optimize campaigns they actively shape strategic business decisions.
By : Vanshika Tayal
