Mumbai-based music-tech startup Damroo has raised a strategic investment of Rs 5 crore from Hindustan Times to expand its artist-focused music platform and strengthen support for independent creators across India.
The fresh capital will be used to improve the company’s technology infrastructure, expand artist partnerships, strengthen regional music discovery, and grow its content catalogue. The company also plans to build new monetization and fan engagement opportunities for artists.
Founded in 2021 by Ram Mishra, Damroo operates as an artist-first platform focused on music streaming, distribution, publishing, and creator growth. The startup aims to solve some of the biggest challenges faced by independent and regional musicians, including audience discovery, revenue generation, royalty access, and long-term career sustainability.
The Mumbai-based company provides a range of services including digital music distribution, publishing administration, YouTube growth management, artist marketing, collaborations, A&R support, royalty collection assistance, and funding support for content production.
Damroo also helps artists register with publishing bodies such as Indian Performing Right Society (IPRS), enabling creators to access publishing royalties and create more sustainable income streams from their music.
According to the company, the investment from Hindustan Times will help accelerate its efforts to build a stronger ecosystem for India’s growing independent music community, especially regional artists looking for wider reach and better monetization opportunities.
As the independent music market in India continues to grow rapidly, platforms like Damroo are increasingly focusing on helping creators build direct relationships with audiences while reducing dependence on traditional music industry structures.
-By Shivani Solanki
