In a move that hints at how India’s digital commerce experience could evolve next, Razorpay has teamed up with Sarvam to make transactions as simple as having a conversation.
The idea is straightforward but powerful—what if ordering food, discovering products, and completing payments didn’t require navigating apps at all? What if you could just say what you want?
That’s exactly what this partnership is building toward.
At the heart of this collaboration is Sarvam’s full-stack AI platform, designed to understand and respond in multiple Indian languages, layered with Razorpay’s robust payments infrastructure. Together, they are enabling voice-first conversational commerce—an experience where users can interact naturally, without tapping through screens or menus.
The rollout has already begun with a familiar name. Swiggy is being onboarded onto Sarvam’s chat platform, Indus App, where users will be able to order food simply by speaking to an AI assistant. It’s a small shift in behaviour, but one that could fundamentally change how millions of Indians interact with digital services.
What makes this partnership particularly interesting is its three-layered approach.
First, the Indus App will act as the starting point, bringing conversational commerce directly to consumers, beginning with Swiggy.
Second, businesses will be able to integrate this voice-led experience into their own platforms. In fact, an early glimpse of this is already live—The Derma Co has deployed a conversational voice assistant on its website, allowing users to browse and purchase products through natural dialogue.
And third, Sarvam’s AI capabilities will be embedded into Razorpay’s Agent Studio, giving developers and businesses the tools to build multilingual AI agents that don’t just converse, but also complete transactions end-to-end.
What emerges is a larger vision—one where commerce becomes more inclusive, intuitive, and accessible. In a country as linguistically diverse as India, voice could bridge the gap between technology and millions of users who are more comfortable speaking than typing.
If this scales the way both companies envision, the future of online transactions may not be driven by apps at all—but by conversations.
– By Muskan Dengra
