Nuyug, a jewellery brand focused on celebration-wear, has raised ₹2.5 crore in a pre-seed funding round led by AJVC, with participation from other strategic angel investors.
The fresh funds will be utilized to expand channel presence (online & offline), broaden the product catalogue to cater to diverse cultural tastes, and invest in R&D and design innovation to enhance quality and durability, the company said in a press release.
Founded in August 2024 by Ankur Dua and Manali Thareja, Nuyug positions itself as a mass-premium jewellery brand that bridges the gap between imitation and fine jewellery. The startup offers skin-safe, gold-toned pieces crafted for weddings, festivals, and social occasions.
“The category has long suffered from poor quality, run-of-the-mill designs, and an unorganized supply chain. We started Nuyug to build a brand that speaks to today’s Indian woman — stylish, safe, and celebration-ready,” said Ankur Dua, co-founder of Nuyug.
Milestones
-
Crossed ₹1 crore ARR in just 8 months
-
Launched 400+ products across festive & social categories
-
Scaled sales via its own D2C website and leading marketplaces such as Myntra, Nykaa Fashion, and Amazon
With this investment, Nuyug aims to carve a strong presence in India’s mass-premium jewellery space, competing with both unorganized players and emerging digital-first jewellery brands.
Notably, AJVC, founded by Aviral Bhatnagar, has also invested in Mithila Foods, an FMCG brand focused on Bihar-origin food products.
By: Arushi Agarwal
