Gladful, a protein-focused kids’ nutrition brand, has raised ₹8 crore in a fresh funding round led by Eternal Capital, the investment fund founded by former BharatPe COO Dhruv Dhanraj Bahl. The round also saw participation from Antler India, Venture Catalysts, and other angel investors.
This funding follows the startup’s ₹7 crore seed round in 2023 and signals growing investor confidence in the clean-label children’s nutrition space.
Founded in 2022 by sibling duo Parul and Manu Sharma, Gladful is carving a niche in the healthy breakfast and snack segment with protein-rich offerings such as chilla, dosa, and pancake mixes, all tailored for children. The company emphasizes clean ingredients—its products are made from plant-based sources and are free from refined sugar and additives, catering to busy families with 10-minute prep times.
Recently, the brand forayed into the ₹12,000 crore kids’ milk mix market with its new launch, NutraMilk, further expanding its footprint in the fast-growing category of functional foods.
The newly raised capital will be used to expand the Gladful team, invest in R&D, and strengthen its distribution via digital and quick-commerce platforms, particularly targeting Tier I and Tier II cities.
Looking ahead, Gladful aims to achieve ₹60 crore in revenue over the next three years, with plans to scale its presence in both breakfast and milk mix segments.
By: Arushi Agarwal
