In the age of instant content, explaining software shouldn’t take hours — or cost thousands. That’s the bold promise of Trupeer, a Bengaluru-based AI startup that’s just raised $3 million in seed funding to radically simplify how product videos are made.
The round was led by RTP Global, with participation from Salesforce Ventures and a consortium of 20+ CIOs and CTOs—a clear vote of confidence from industry insiders who understand the pain of clunky tutorials and unscalable support docs.
Co-founded in 2023 by Shivali Goyal and Pritish Gupta, Trupeer is building an AI engine that turns raw screen recordings into studio-quality product videos in seconds—complete with AI voiceovers, humanlike avatars, multilingual subtitles, intelligent zooms, cursor tracking, and more.
“Software should be easy to explain,” says Goyal, Trupeer’s CEO. “But until now, making product videos meant hours of editing, messy handoffs, or expensive agencies. We built Trupeer so that anyone—from IT leads to customer success reps—can instantly create polished, shareable content from just one recording.”
The platform also generates step-by-step documentation, screenshots, and summaries automatically alongside the video—giving teams everything they need to teach, sell, or support a product clearly and at scale.
And it’s already working: Trupeer claims that over 10,000 teams across functions like L&D, IT, product, customer success, and sales are using the platform globally.
What sets Trupeer apart is its multi-modal AI pipeline that doesn’t just enhance recordings but personalizes them by audience, tone, or language—sharing them instantly via public links or embedded formats. For the end user, once you hit record, the job is practically done.
But Trupeer isn’t stopping at screen recordings. The startup is now building features to create video from documents, auto-personalize content at scale, and integrate natively with everyday enterprise tools like CRMs and learning platforms.
The company enters a space with growing competition—from Loom to Arcade, Guidde, and Scribe—but its AI-first approach and scalability focus may just give it the edge.
In a world where speed, clarity, and automation are the new currency, Trupeer wants to be the go-to tool for turning complex software into stories people understand—quickly, clearly, and beautifully.
By- Priyanka Chatterjee
