In a significant boost to India’s growing clean-label food movement, Mumbai-based Khetika has raised $18 million (Rs 153 crore) in a fresh funding round led by the Narotam Sekhsaria Family Office and Anicut Capital.
The round also saw continued backing from existing investors like Incofin India Progress Fund, Rajasthan Gum Pvt. Ltd., and Shree Ram India Gums Ltd., signaling renewed confidence in the brand’s mission. According to an Economic Times report, 70% of the round was primary capital, with the remainder being secondary.
Founded in 2017, Khetika has steadily built a reputation in the staples space, offering a range of preservative-free, clean-label products—from batters and spices to millets, makhana, dry fruits, chutneys, and more.
With this new capital, Khetika is gearing up to:
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Expand globally to Europe, the Middle East, and the US
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Scale manufacturing units
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Accelerate product innovation
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Invest heavily in brand building
What sets Khetika apart is its strong farm-to-fork ethos—the company sources directly from farmers in 14 Indian states, including Rajasthan, Gujarat, Punjab, Andhra Pradesh, and Bihar. It currently operates four manufacturing facilities across India.
Khetika also runs an omnichannel distribution model, selling through major e-commerce and quick commerce platforms, alongside its B2B channel SuperZop, which caters to kirana stores—still its largest revenue stream.
Interestingly, quick commerce now accounts for 25% of sales, making it the brand’s fastest-growing channel as Indian consumers lean into convenience without compromising on quality.
With this milestone, Khetika seems poised to not only lead India’s clean staples movement but also take Indian food heritage to global shelves.
-By Muskan Dengra
