• Since its launch two weeks ago, Haribol has seen a rapid growth in online sales on the ONDC platform
• With ONDC’s logistics support, Haribol products can now be delivered under an hour to most pincodes at aggressive prices
• Haribol, an ISCKON TOVP incubatee company, manufactures flavoured milk, cold-pressed oils, and Bilona ghee

Mumbai, March 20, 2025: Kiko Live, India’s first live commerce platform for retailers to sell online and also on ONDC has onboarded Haribol, a brand dedicated to A2 and cruelty free products under the ISKCON initiative. By leveraging the ONDC network, Kiko Live is helping Haribol expand its online reach, bringing authentic and high-quality A2 products to a wider customer base.

Haribol, an ISCKON TOVP incubatee company, manufactures flavoured milk, cold-pressed oils, and Bilona ghee. With ONDC’s logistics support, Haribol products can now be delivered under an hour to most pincodes at aggressive prices.

Since its launch two weeks ago, Haribol has seen a rapid growth in online sales on the ONDC platform and is delivering several hundred orders every day. The ONDC platform offers very low single digit commission rates, against 30-40% charged by other marketplaces, and these low commissions end up being passed on to end customers. According to Forrester, the home delivery business for neighbourhood retail stores is largely unorganised and is valued at $70 billion annually

Additionally, unlike other marketplaces, brands on ONDC receive their customer details, and can better build their remarketing strategies. Regular and repeat customers are offered better deals as well. This in turn enhances their shopping experience and ensures faster access to these premium offerings.

“At Haribol, we believe the best flavours come from real ingredients—just like in a traditional Indian kitchen. Our Flavoured A2 Milk is made with ethically sourced, DNA-tested A2 milk and blended with authentic, natural flavours, with no preservatives—just the kind of goodness you’d find at home. It’s our way of bringing back the purity and nostalgia of real dairy, rooted in time-honoured traditions. We are redefining dairy with purity, tradition, and innovation. Partnering with Kiko on ONDC makes it even easier for people to enjoy this wholesome experience, straight from our farms to their homes,” said Yachneet Pushkarna, CEO, Haribol.

Alok Chawla, CEO, Kiko Live, said “Kiko Live remains committed to empowering retailers and D2C brands by providing the right tools on our seller panel. We also provide handholding and operational support to sellers to help them grow aggressively and scale their business within the ONDC Network ecosystem without sacrificing huge margins to marketplaces.”

Founded in 2020, Kiko Live has been helping small retailers build, manage, and scale their home delivery businesses with innovative SaaS solutions. Users can paste an entire grocery list directly into the search box, eliminating the need to search and select individual items. The app also suggests stores with inventories matching the list.