Introduction
In a market where aspiration is rising alongside affluence, India’s luxury and premium automotive segment is being redefined by more than product superiority. It is being shaped by perception, experience, and culturally intelligent storytelling. Today’s premium car buyer seeks more than performance metrics; they seek identity, exclusivity, and meaningful brand engagement. At the heart of this evolution are marketing leaders who understand that luxury mobility is as much about emotion and ecosystem as it is about engineering.
Top 15 Marketing Leaders Driving India’s Luxury & Premium Automotive Brands is our recognition of the strategic minds steering this transformation. These leaders are crafting immersive narratives, building aspirational communities, and balancing global brand legacy with India’s dynamic consumer landscape. Through thoughtful positioning, experiential excellence, and long-term brand stewardship, they are elevating how premium automotive brands connect, influence, and endure in one of the world’s most exciting luxury markets.
Vitesh Barar | BMW Group India: At BMW Group India, Vitesh Barar leads marketing in a space where legacy meets aspiration, and every detail reflects excellence. In an industry defined by performance and prestige, his approach goes beyond campaigns to thoughtfully shaping how luxury mobility is experienced in India. With a deep sensitivity to evolving consumer aspirations, he brings together global brand stature and locally relevant storytelling to create meaningful, high-impact engagements. His leadership reflects a refined balance of strategy, creativity, and respect for the brand’s heritage, further strengthening BMW’s resonance within India’s premium automotive landscape.
Gaurav Sinha | Audi India: At Audi India, Gaurav Sinha operates at the intersection of progressive luxury, innovation, and performance. As Head, Marketing and PR, he brings a thoughtful and future-forward perspective to brand building in India’s premium automotive space. His approach blends strategic storytelling with strong public relations leadership, ensuring that every narrative reflects Audi’s global ethos while resonating with India’s evolving luxury consumers. Through carefully curated experiences and consistent brand stewardship, he continues to strengthen Audi’s distinctive presence and premium appeal in the Indian market.
Vinith Shetty | Lamborghini India: At Lamborghini India, Vinith Shetty leads marketing and PR for a brand that represents the pinnacle of performance, design, and uncompromising individuality. In a space where exclusivity and emotion define every interaction, his approach centres on crafting high-impact narratives that reflect Lamborghini’s bold global persona while resonating with India’s ultra-premium audience. Through curated experiences, strategic communications, and meticulous brand stewardship, he continues to amplify the marque’s aspirational appeal, ensuring that every engagement embodies the thrill, prestige, and legacy synonymous with Lamborghini.
Abbey Thomas | Bentley India: At Bentley India, Abbey Thomas stewards a brand synonymous with craftsmanship, heritage, and understated luxury. As Brand Director – Bentley India, he approaches brand building with a deep appreciation for exclusivity and refinement, ensuring every engagement reflects the marque’s timeless elegance. By aligning bespoke experiences with discerning consumer expectations, he has contributed to strengthening Bentley’s presence among India’s ultra-luxury clientele. His leadership reflects a commitment to preserving legacy while thoughtfully shaping the brand’s continued resonance in India’s premium automotive landscape.
Amey Tingare | Maserati: Representing Maserati across overseas markets, Amey Tingare carries forward a marque celebrated for its racing pedigree and Italian sophistication. As Brand Director, Overseas Region, Maserati, he brings a global lens to brand building, ensuring that every market interaction reflects the elegance, performance, and exclusivity the trident stands for. His work reflects a careful balance between preserving heritage and nurturing contemporary relevance, strengthening Maserati’s distinctive presence among luxury connoisseurs.
Nikhil Premchandani | JLR (Jaguar Land Rover): At Jaguar Land Rover, Nikhil Premchandani plays a pivotal role in shaping the growth narrative of two iconic brands in India’s premium automotive space. As Head of Sales and Marketing, he blends strategic market insight with a deep understanding of evolving luxury consumers, ensuring that both Jaguar and Land Rover continue to command aspiration and trust. His leadership underscores a commitment to delivering excellence across every customer touchpoint, reinforcing the brands’ enduring appeal and progressive vision.
Akshay Sharma | Aston Martin: Steering marketing for one of the world’s most admired performance marques, Akshay Sharma brings a deep sense of respect for heritage, craftsmanship, and understated luxury. As Marketing Head, he shapes narratives that honour Aston Martin’s timeless elegance while thoughtfully engaging India’s discerning automotive connoisseurs. His approach reflects a careful blend of strategic clarity and creative refinement, ensuring that every experience mirrors the prestige and emotion the brand represents. Through his stewardship, Aston Martin’s presence in India continues to feel both aspirational and authentically exclusive.
Harkirat Singh | Porsche India: At Porsche India, Harkirat Singh leads marketing and PR for a brand defined by precision engineering and performance-led legacy. As Head of Marketing and PR, he brings a dynamic blend of strategic vision and brand sensitivity, ensuring that Porsche’s sporting DNA is communicated with clarity and aspiration. By cultivating impactful narratives and immersive engagements, he continues to deepen the marque’s connect with India’s passionate community of luxury performance enthusiasts.
Amrit Baid | Mercedes-Benz India Pvt. Ltd.: At Mercedes-Benz India, Amrit Baid plays a defining role in shaping how one of the world’s most respected luxury marques is experienced in India. His stewardship extends seamlessly across brand narrative and customer journey, ensuring that every touchpoint embodies the sophistication, innovation, and trust associated with Mercedes-Benz. With a thoughtful focus on experience-led marketing and long-term relationship building, he continues to elevate customer engagement, reinforcing the brand’s stature as a benchmark of excellence in India’s premium automotive landscape.
Esha Chhabra | Ferrari Mumbai: At Ferrari Mumbai, Esha Chhabra shapes marketing communications for one of the world’s most celebrated performance brands. As Head of Marketing Communications, she brings together storytelling precision and brand passion, ensuring that every message captures Ferrari’s racing legacy and emotional intensity. Her work reinforces the marque’s iconic stature while deepening its resonance with India’s discerning supercar community.
Shruti Arora | Mini India: As India Marketing Lead at Mini India, Shruti Arora brings a vibrant and contemporary lens to a brand celebrated for its individuality and spirited character. Her approach to marketing reflects an intuitive understanding of urban premium consumers who value design, personality, and self-expression. By blending playful storytelling with strategic clarity, she ensures that MINI’s global identity feels fresh and culturally relevant in India. Through thoughtfully curated campaigns and engaging brand experiences, she continues to strengthen MINI’s distinctive presence in the country’s premium automotive space.
Anuj Somani | Volvo Cars: At Volvo Cars, Anuj Somani plays a multifaceted role across brand, retailer, digital, and PR functions. As Senior Marketing Manager – Brand, Retailer, Digital & PR, he approaches brand building with a strong emphasis on trust, safety, and progressive luxury, values intrinsic to Volvo’s global identity. His integrated perspective ensures consistency across touchpoints, strengthening customer confidence while enhancing the brand’s premium positioning in the Indian market.
Sandeep Malhotra | Rolls-Royce Motor Cars: At Rolls-Royce Motor Cars, Sandeep Malhotra oversees operations for a marque that represents the pinnacle of bespoke luxury. As General Manager, his leadership reflects a deep commitment to excellence, personalisation, and unparalleled client experience. By upholding the brand’s extraordinary standards and nurturing meaningful relationships with India’s ultra-luxury clientele, he continues to reinforce Rolls-Royce’s timeless prestige and unmatched exclusivity in the country.
Conclusion
As India’s luxury and premium automotive landscape continues to evolve, it is these leaders who quietly shape its direction with vision, discipline, and deep brand conviction. Their work goes far beyond campaigns and quarterly goals; it reflects a commitment to preserving global legacy while thoughtfully adapting to India’s dynamic aspirations.
Through strategic clarity, experiential excellence, and an unwavering focus on customer trust, they continue to elevate how luxury mobility is perceived and experienced in the country. This recognition celebrates not just their titles, but their influence in building brands that inspire aspiration, command respect, and stand the test of time.
–This article is the result of thorough research conducted by the IST Research & Editorial team, with valuable support from technology partners like MiQ and Varun Mohan- Chief Commercial Officer at MiQ
Disclaimer
The selection process involves rigorous evaluation but is based on subjective criteria, which may lead to variations. Parameters include industry influence, reputation, experience, contributions, education, accolades, and followership. While comprehensive assessments may not capture every aspect of a candidate’s profile. Selection does not imply endorsement or guaranteeing future performance. Feedback is welcome for improvement
