For Real, a Delhi-based startup reimagining the factory outlet experience for the digital age, has raised ₹3.2 crore in a pre-seed funding round. The investment was led by Titan Capital, the early-stage venture firm founded by Kunal Bahl and Rohit Bansal, known for its early bets on unicorns like Razorpay and Ola.

The fresh capital will be used to build For Real’s proprietary technology platform, onboard a diverse range of premium brands, and accelerate early user acquisition across India.

Solving the “Liquidation Dilemma”

For decades, apparel and lifestyle brands have faced a persistent “liquidation dilemma”: how to clear unsold inventory without diluting their brand image or crashing the prices on their primary sales channels.

Founded by Anurag Sheth and Mohit Sheth, For Real offers a “brand-safe” solution. Unlike traditional marketplaces that mix fresh arrivals with heavily discounted clearance items, For Real acts as a dedicated, separate channel specifically for excess inventory.

“For Real is India’s first online factory outlet marketplace built to fundamentally change how brands liquidate inventory. We are creating a paradigm shift—a channel that separates liquidation from fresh merchandise, removing the need for brands to hoard unsold stock for months,” said Anurag Sheth, CEO and Co-founder.

A Discovery Engine Built for “Limited Stock”

Standard e-commerce platforms are optimized for products with deep stock levels and consistent sizing. However, factory outlet inventory is different—it is often “broken” (limited sizes available) and moves fast.

For Real is developing a specialized discovery engine designed to:

• Match Intent with Availability: Helping users find their size in specific brands without the frustration of “out-of-stock” filters.

• Preserve Brand Equity: Allowing brands to clear stock discreetly without affecting the visibility of their latest collections on mainstream apps.

• Incentivize Value Hunting: Creating a high-energy “treasure hunt” experience similar to physical outlet malls like those in Woodbury Common or Bicester Village.

Titan Capital’s Strategic Bet

Titan Capital, which has backed over 250 startups, sees For Real as a solution to a massive inefficiency in the Indian retail market, where billions of dollars in inventory are written off or sold through fragmented offline channels every year.

“Anurag and Mohit have a clear understanding of the real and persistent problem brands face with excess inventory. Their disciplined approach to solving this gives us immense confidence in For Real’s potential to lead this category,” a Titan Capital spokesperson stated.

Unique Headline Options for this News

• The Digital Woodbury Common? For Real Raises ₹3.2 Cr to Build India’s Elite Online Outlet.

• Titan Capital Bets on ‘Brand-Safe’ Liquidation with For Real’s Pre-Seed Round.

• Why Fashion Brands are Turning to For Real to Solve Their $20 Billion Inventory Problem.

• For Real: The New ‘Hidden Channel’ for Branded Discounts Secures Titan Capital Backing.

By: Vanshika Tayal