In a big leap toward real-time business intelligence for small businesses, ERP and accounting platform Refrens has launched FREYA, an AI-powered accounting agent built to give instant financial insights and support decision-making on the go.
Gone are the days when business owners had to wait for end-of-week reports or dig through spreadsheets. With FREYA, founders and teams can now ask natural language questions — like “What’s our profit this month?” or “Who hasn’t paid us yet?” — and get answers instantly, right from their phone.
“The traditional approach of waiting days for financial updates is outdated,” said Naman Sarawagi, CEO of Refrens. “With FREYA, we are enabling founders and teams to take action in seconds, not days.”
Designed for SMEs, FREYA is more than just a chatbot — it’s a virtual CFO in your pocket. Refrens plans to roll it out beyond accounting, integrating it with their sales CRM and eventually enabling cross-functional use cases through third-party integrations.
With a footprint of 1.5 lakh+ businesses across 170 countries, Refrens is quietly powering the financial back-end of startups, freelancers, and small firms. Backed by investors like Anupam Mittal (Shaadi.com), Vijay Shekhar Sharma (Paytm), and Kunal Shah (CRED), the platform is now doubling down on AI-driven automation to simplify complex decisions for the underserved SME sector.
As India’s digital-first economy surges, FREYA arrives as a timely companion — making CFO-level intelligence accessible to anyone with a smartphone and a growing business.
