Preetam Thingalaya has joined Bullet, India’s first micro-drama app, as Vice President – Marketing, according to his LinkedIn announcement. The app, developed in partnership with Zee Entertainment, aims to redefine digital entertainment by offering vertical-format, bite-sized episodes crafted for binge-watching. These creator-led micro-dramas focus on high emotional storytelling, merging short-form engagement with cinematic quality.
About Bullet and the Collaboration with Zee Entertainment
The Bullet-Zee partnership seeks to tap into India’s rapidly growing short-form content market by producing high-quality, narrative-driven micro-series. The platform will host creator-led stories, each designed for the attention span and viewing habits of today’s mobile-first audiences.
By combining Zee’s entertainment expertise with Bullet’s innovative app experience, the collaboration intends to bridge the gap between traditional storytelling and modern digital consumption.
Preetam’s Role and Background
In his new role, Preetam will lead brand strategy, digital growth, and creator marketing initiatives, driving user acquisition and engagement across Bullet’s ecosystem.
He brings over 20 years of experience across entertainment, FMCG, e-commerce, and technology, with deep expertise in building digital ecosystems, forging creator collaborations, and scaling audience engagement.
Prior to joining Bullet, Preetam headed marketing at Eshtory, a premium original audio storytelling platform, where he led brand strategy and user growth. His career also includes leadership roles at Mirum India (a VML Company), Zee5, Mindshare, and HUL, where he successfully led multi-platform campaigns and brand transformations.
Driving the Next Wave of Short-Form Storytelling
As Bullet prepares for its large-scale launch, Preetam’s appointment signals the company’s ambition to build India’s most engaging micro-drama ecosystem one that combines storytelling, technology, and creator economy dynamics to capture the next generation of digital audiences.
