In a significant milestone for India’s evolving digital economy, Hyderabad-based fintech startup PayG has received the coveted Payment Aggregator (PA) License from the Reserve Bank of India (RBI)—a move that cements its role as a key player in the country’s fast-growing digital payments ecosystem.

For a company that began its journey in 2020, this isn’t just regulatory approval—it’s validation of a larger mission: to make digital payments simple, safe, and scalable for India’s small businesses.

“This license is a turning point for us,” says a PayG spokesperson. “It reinforces our commitment to helping small merchants, MSMEs, and everyday entrepreneurs adopt digital payments with confidence and ease.”

A Gateway for the Underserved

PayG isn’t chasing the glitzy corporate contracts. Its vision is rooted at the grassroots—street vendors, kirana stores, neighborhood retailers, and small-town entrepreneurs. These are the businesses that often struggle with clunky tech, high fees, and limited access to financial tools. PayG wants to change that.

With a network of over 1,000 SMBs and more than 50 enterprise clients, the startup provides a user-friendly payment platform that integrates over 120 payment options, including debit/credit cards, net banking, and wallets.

But now, with the RBI’s green light, PayG is gearing up to offer even deeper value. Its roadmap includes:

• Advanced analytics for smarter decision-making

• Seamless credit facilitation

• End-to-end integrations with popular business platforms

• And an even more intuitive interface designed for tech-light users

The goal? Empower small businesses to not just survive in the digital age, but thrive in it.

A Boost for ONDC and India’s Digital Future

PayG is also working closely with the Open Network for Digital Commerce (ONDC)—a government-backed initiative to democratize e-commerce. With ONDC gaining traction, PayG’s technology is poised to play a critical role in bridging the gap between traditional merchants and modern commerce infrastructure.

“This is about creating real inclusion,” the company noted. “Not just payments, but tools that help MSMEs grow, compete, and contribute to India’s economic engine.”

In a space often dominated by large players, PayG’s story is a reminder that big impact can come from building small—and building right. As India moves towards a $1 trillion digital economy, companies like PayG are ensuring that no merchant, however small, gets left behind.