Global programmatic advertising company MiQ has launched its AI-powered marketing platform, MiQ Sigma, in India, marking a new step in the company’s expansion in one of the world’s fastest-growing advertising markets.
The launch was announced at a special event in Mumbai on 12 March 2026, where company leaders shared their vision for helping Indian marketers manage increasingly complex media campaigns across multiple platforms.
A Technology Built for Modern Advertising
MiQ Sigma is the company’s proprietary AI-driven platform designed to help brands and agencies plan, optimise, and measure marketing campaigns across various digital channels. The platform aims to simplify the challenges marketers face when managing campaigns across fragmented media environments.
Gurman Hundal, Global CEO and Co-founder of MiQ, said the company developed the platform to help brands make better decisions in a rapidly evolving advertising landscape.
According to Hundal, India is one of the most dynamic advertising markets globally, and the new platform has been designed to adapt to the country’s diverse media consumption patterns across languages, content formats, and platforms.
Addressing Fragmentation in Media Ecosystems
The modern advertising ecosystem involves multiple channels including connected TV, mobile apps, streaming platforms, websites and social media. For marketers, managing campaigns across these platforms often leads to fragmented data and complex planning processes.
MiQ Sigma aims to address this challenge by bringing together data, media signals and performance insights into a single decision-support platform. This allows advertisers and agencies to plan campaigns more efficiently and track results across different channels in real time.
The launch event also included a live demonstration of the platform, showing how the system can unify fragmented data sources and help marketers optimise campaign performance.
Partnership for Cross-Screen Insights
The platform launch also builds on MiQ’s strategic data partnership with Samba TV, which provides advanced cross-screen television insights and analytics.
Through this collaboration, MiQ aims to deliver integrated planning, campaign activation and performance measurement across digital and television platforms, enabling advertisers to better understand audience behaviour.
Strengthening MiQ’s Presence in India
MiQ has been operating commercially in India for over six years and has gradually built a strong presence in the programmatic advertising sector. Globally, the company operates in more than 20 countries, with its headquarters in London.
Varun Mohan, Chief Commercial Officer for India at MiQ, said the company’s goal is to simplify decision-making for advertisers in a complex media environment.
He added that MiQ Sigma will help brands move beyond fragmented campaign planning and enable more connected and accountable outcomes across multiple screens.
With the launch of MiQ Sigma in India, MiQ aims to strengthen its position as a technology-driven partner for brands and agencies, offering advanced tools to manage modern advertising campaigns more effectively.
-By Shivani Solanki
