D2C home and kitchen brand Home Essentials has raised ₹70 crore in a Pre-Series B funding round led by 360 ONE Asset, with participation from existing investor India Quotient. The fresh capital will be used to expand the company’s offline presence, strengthen its supply chain, and deepen its product portfolio across kitchen and home improvement categories. The startup has set an ambitious target of reaching ₹500 crore in revenue over the next three years and serving 5 million Indian households.
From Gwalior to a Nationwide Brand
Founded in 2024 by brothers Tanishq Jain and Divyam Jain in Gwalior, Home Essentials started with a simple idea: Indian households need functional yet aesthetic home solutions at affordable prices. The brand follows a “design-first” approach, offering products ranging from airtight storage containers and cookware to ergonomic loose furniture and décor. It aims to bridge the gap between high-end luxury brands and low-cost unbranded utility products.
In less than two years, Home Essentials has grown rapidly, serving over 1 million customers across India. Despite fast expansion, the company says it has maintained strong unit economics with a focus on profitability.
Strong Push Towards Omnichannel Growth
While the brand built its foundation as a digital-first company, it is now expanding offline. The company plans to open 20 stores across India this year, targeting both Tier 1 and Tier 2 cities.
Sumit Jain, Senior Fund Manager at 360 ONE Asset, said the company is redefining a fragmented home and kitchen market with functional and aesthetic products. He added that the founders have built a capital-efficient business that connects well with aspirational Indian consumers.
Madhukar Sinha, Partner at India Quotient, said the firm backed the company early after identifying a clear gap in the market for affordable yet premium-looking home utilities. He noted that the brand’s rapid growth validates that thesis.
Vision to Build a ₹500 Crore Brand
Tanishq Jain, Co-Founder and CEO, said the company’s goal is to become a destination brand for thoughtfully designed home and kitchen essentials. He added that the strong response to its experiential stores has encouraged the company to accelerate its offline expansion.
Divyam Jain, Co-Founder and CMO, emphasized that successful D2C brands in India must combine deep consumer understanding with strong supply chain control and omnichannel presence. He said the company aims to build not only a loved consumer brand but also a highly efficient operating organization.
Headquartered in Gurgaon, Home Essentials offers more than 1,000 products across storage, cookware, furniture, and décor. With the new funding, the company is preparing for its next growth phase, moving from a fast-growing startup to a national retail player in the home and kitchen space.
-By Shivani Solanki
