E-commerce enablement platform GoKwik brings on former Shopify and Wix executive to lead marketing, partnerships, and product-led growth
New Delhi, July 29, 2025 — GoKwik, a leading e-commerce enablement startup, has announced the appointment of Vargab Bakshi as its Chief Growth Officer. In his new role, Bakshi will lead GoKwik’s global expansion efforts, heading strategic functions across marketing, partnerships, and product-led growth.
Bakshi’s mandate includes scaling GoKwik’s growth charter across its expanding suite of software products, including its apps on Shopify and other major e-commerce platforms.
With a strong background in driving e-commerce innovation, Bakshi brings over a decade of leadership experience. At Shopify, he was part of the founding India team and was instrumental in shaping its go-to-market strategy for India and other emerging markets, while also establishing the APAC partner ecosystem. Following this, he served as VP and Country Head for India at Wix, where he oversaw marketing, enterprise sales, and product localization.
Bakshi also played a key role in creating GrowKwik — GoKwik’s content-led learning platform, which has grown to amass over 500,000 followers.
GoKwik currently supports over 12,000 brands, including notable names like Lenskart, Neeman’s, Shoppers Stop, and Man Matters. The company recently secured $13 million in a growth funding round led by RTP Global, with continued backing from existing investors.
With a shopper network of over 130 million, GoKwik provides a suite of products designed to help D2C brands boost conversions and drive sustainable growth across the e-commerce funnel.
Bakshi’s appointment marks a significant step in GoKwik’s mission to become a global leader in e-commerce enablement.
