Assembly, a global omnichannel media agency under the Stagwell network, has appointed Alap Ghosh as its first-ever CEO for India. Based in Mumbai, Ghosh will assume his role on August 1, 2025, and report to Matt Adams, Global COO of Assembly.
Ghosh brings over 25 years of experience in building and leading digital-first businesses. He joins Assembly from Google India, where he served as Head of Data and Technology Partnerships, overseeing marketing technology and digital innovation for enterprise clients. His prior roles include leadership positions at Jellyfish and founding a data consultancy, with expertise spanning advertising and marketing tech, programmatic platforms, and digital transformation.
As CEO, Ghosh will lead the integration of Assembly’s media operations in Mumbai and Bangalore, focusing on building a unified offering across media, creative, technology, and commerce. His mandate includes accelerating regional growth and creating connected omnichannel experiences for clients.
Rick Acampora, Global CEO of Assembly, said, “Alap’s appointment marks an exciting new chapter for Assembly in India. India is an important growth market for us and our global clients, and Alap brings the right mix of cross-sector experience and leadership to build something truly differentiated in this region.”
Commenting on his new role, Ghosh said, “India is moving fast—creatively, culturally, and digitally. By bringing our teams together with a shared vision, we can build an offering that delivers for today’s clients and sets a new benchmark for the future of marketing in India.”
Assembly is a global omnichannel agency helping brands perform through data, talent, and technology. With over 3,000 experts across 44 offices worldwide, the agency delivers full-funnel marketing solutions across media, creative, data, and commerce.
