National, May 20th, 2025 — Anphonic, a growth partner to D2C brands for maximising their revenue, reported a 22.8% increase in average order value within just 30 days of implementing Anphonic’s Smart Cart for SuperYou – India’s 1st Protein snacking brand, co-founded by Ranveer Singh.
The brand attributes 18.57% of its sales to Anphonic’s AI-powered solutions. With Smart Search enabling rich data collection and personalized “Buy More, Save More” nudges, SuperYou experienced a notable rise in conversion and repeat purchases.
Building a strong foundation on such success stories, Anphonic is helping India’s leading D2C brands to accelerate revenue growth by delivering data-driven shopping experiences. From food and beverage to skincare and fashion, Anphonic’s no-code solutions are reshaping how modern brands convert, upsell, and retain customers in this competitive market.
“At Anphonic, we don’t only optimize transactions, we help brands unlock the full power of their data to scale smarter. Our platform enables decoding consumer intent in real-time, enabling D2C brands such as SuperYou to utilise their data. We believe data should be a catalyst for action, driving smarter decisions, stronger engagement, and sustainable revenue growth,” said Vicky Kukreja, CEO of Anphonic.
“Anphonic helped us leverage upsell and cross-sell features through their side cart that helped us increase our CVR and also boosted AOV by 22%. As a young and fast-growing brand, we’re constantly pushing boundaries to connect better with our audience, and Anphonic helped us to make our personalisation easy, quick, and measurable and better- helping us serve what our customers were actually looking for,” said Aaron Correia, D2C Lead at SuperYou.
Anphonic plug-and-play suites include AI-powered smart cart and search optimization, personalized product recommendations, dynamic bundles, upsells, and smart subscriptions, post-purchase reorder journeys that are designed to help brands scale smarter, faster, and more profitably.
About Anphonic
Anphonic empowers brands to unlock the full potential of their shoppers’ journey through hyper-personalization, driving sustainable and profitable growth. By delivering intelligent product discovery, dynamic upselling, and seamless customer journeys, Anphonic helps businesses increase average order value, drive conversions, and build long-term customer relationships.
