Independent verification platform You Care Lifestyle (YCL) has raised $1 million in a funding round co-led by Luke Coutinho and Narendra Firodia, both of whom also serve as the company’s co-founders.
The funds will be utilized to enhance verification and authentication processes for products, support emerging clean brands, and help them scale while building consumer trust, YCL stated in a press release.
A New Standard in Product Verification
Launched this year, You Care Lifestyle is positioned as an independent verification entity within the health and wellness sector. The company ensures the safety, purity, and quality of products and services across multiple categories, including groceries, food, nutraceuticals, beauty and personal care, pathology labs, and other lifestyle-related offerings.
The Mumbai-based startup seeks to establish a credible third-party verification platform to tackle critical issues such as mislabeling and misinformation. By doing so, YCL aims to drive a behavioral shift towards informed consumer choices and encourage brands to prioritize health-conscious and high-quality products.
Expansion and Brand Onboarding
YCL plans to expand its offerings and onboard additional brands, with a goal to test and verify approximately 90-100 brands across the food and cosmetic sectors by the end of 2025.
Currently, the startup has signed agreements with 37 products, of which 24 have successfully passed third-party lab tests. Eighteen of these verified products are now available on the YCL website, featuring the distinctive ‘Pink Tiger Stamp’—an independent verification mark that signifies approval and assures consumers of the quality of ingredients after rigorous testing.
Bridging the Gap Between Authenticity and Consumer Trust
YCL aspires to bridge the gap between authenticity and consumer trust by creating a rigorous and reliable third-party verification system. The platform is dedicated to identifying and investing in businesses that share its vision of transparency, integrity, and consumer well-being.
With its latest funding, You Care Lifestyle is set to redefine trust in the health and wellness industry, ensuring consumers have access to safe and transparent product choices.
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