Bengaluru-based Tuco Kids, an innovative kids’ personal care brand catering to children aged 3–13, has raised $4 million in Series A funding led by RTP Global, with continued participation from Fireside Ventures, Whiteboard Capital, and MG Investments.
The fresh capital will be used to strengthen brand presence, drive product innovation, and expand omni-channel reach across online marketplaces and offline retail formats.
Founded in 2023 by Aishvarya Murali (ex-Unilever, Ola, ZestMoney, Furlenco), Tuco Kids was born to address the gap between baby care and adult personal care products. In Jan 2025, the company appointed Chanakya Gupta (ex-Curefit & Flipkart) as Co-founder to accelerate growth and scale operations.
Tuco Kids has seen 10x growth in the past year, with over 2 lakh parents trusting its products across India. With 351 million under-14 children in India (2025 est.), the brand is tapping into a vast, underserved segment.
Its product portfolio spans hair care, body wash, soaps, creams, sunscreens, mosquito repellents, deodorants, kajals, natural makeup, and curated gift packs — all developed in-house and packaged in 100% landfill- and ocean-reclaimed plastic. Products are sold through Tuco’s website, Amazon, Flipkart, Nykaa, Myntra, FirstCry, Blinkit, Zepto, and Instamart.
Investor Speak:
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“Tuco is unlocking a high-potential, underserved category with purpose. With sharp product innovation and deep consumer insight, they are shaping a new market,” said Pavitra Gupta, Director, RTP Global.
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“We’re excited to continue partnering with Tuco as they scale and define this category,” added Adarsh Menon, Partner, Fireside Ventures.
By combining transparency, safe formulations, and eco-conscious packaging, Tuco Kids is positioning itself as a category creator in kids’ personal care, ready to scale across India.
By: Arushi Agarwal
