Mumbai-based teen self-care brand Sammmm has raised ₹10 crore ($1.2 million) in a seed funding round led by Fireside Ventures. Sauce VC and angel investors Nihir Parikh, Sachin Parikh, and Shantanu & Nikhil Mehra participated.
According to a company press release, the funds will be used to broaden the brand’s product portfolio, enhance visibility, and establish a multi-channel presence.
Founded in 2024 by Rishi Seth and Mantosh Roy, Sammmm is on a mission to help teenagers integrate self-care into their daily routines while embracing individuality and self-expression. The brand caters specifically to Gen Z and Gen Alpha, offering a curated selection of beauty, wellness, and lifestyle products tailored to their needs.
Currently, Sammmm’s product lineup includes three key offerings:
- Glow Moisturizer
- Fresh Face Cleanser
- Love Lip Tint Oil
These products are made with clinically tested ingredients, ensuring efficacy and transparency—a priority for today’s conscious young consumers.
With the fresh capital, Sammmm plans to deepen its engagement with teens, expand its offerings, and strengthen its brand presence. The company also aims to involve its community in the product development process, allowing teenagers to co-create products that reflect their evolving preferences.
