Sharpsell.ai, a SaaS-based sales playbook automation platform, has raised ₹30 crore in a Series A funding round, with ₹10 crore coming from Equentis Angel Fund. The company plans to use the fresh capital to enhance its product capabilities, deepen penetration in key verticals such as BFSI and pharma, and scale operations across Southeast Asia and the MENA region.
Founded in 2022, Sharpsell.ai leverages AI to deliver cutting-edge sales enablement tools. Its platform empowers lakhs of field sales representatives across more than 30 leading Indian enterprises, including LIC, Axis Bank, IDFC First Bank, SBI Life, Mahindra, and Whirlpool.
Sharpsell.ai’s offering includes ready-to-use sales pitches, hyper-personalized dynamic content, and contextual coaching features designed to boost the productivity and effectiveness of frontline sales teams.
Commenting on the fundraise, the Sharpsell.ai team highlighted the company’s focus on creating a data-driven, intelligent sales infrastructure that addresses the growing need for real-time, personalized sales engagement at scale.
With this funding, Sharpsell.ai aims to strengthen its competitive position in the global sales enablement space, where it rivals platforms like Pitchlane, Showell, and Allego.
The round marks a significant milestone in Sharpsell.ai’s journey as it gears up for international expansion and further innovation in AI-led sales automation.
