Mumbai-based oral wellness startup Salt Oral Care has raised $1 million in a pre-Series A funding round led by Lotus Holdings, the family office of Lotus Herbals. The funding will be released in two tranches and values the company at approximately Rs 46 crore ($5.3 million) post-money.
This isn’t Salt’s first brush with investor confidence. The brand had earlier secured $358,000 from Saurashtra Capital and other backers, setting the stage for its next phase of growth.
Founded in 2022 by Karan Raj Kohli and Viraj Kapur, Salt Oral Care was born out of a simple but powerful belief — that oral care should be both scientifically effective and environmentally responsible. The duo envisioned a future where taking care of your teeth didn’t have to come at the planet’s expense.
Their solution? A line of science-backed, sustainably designed oral care products, crafted with minimalist aesthetics and premium sensibilities. From recyclable packaging to refillable containers, Salt is reimagining everyday rituals with a green conscience.
With the fresh funds, the brand is gearing up to invest in new product innovation, R&D, branding, and team expansion— a clear sign of its ambition to scale both within India and in global markets. Their current offerings, including toothpaste and mouthwash, are already gaining traction, with the brand reporting a 448% growth in the last financial year. Repeat purchases are on the rise too, as consumers respond to the brand’s clean, functional design and clinically tested performance.
For Kohli and Kapur, the journey is just beginning — but the vision is crystal clear: oral care that works, and cares.
