Recove, a B2B startup focused on digitizing the plastics recycling ecosystem, has secured ₹5.3 crore in pre-seed funding led by Momentum Capital, with participation from seasoned entrepreneurs and angel investors including Ganesh Natarajan (ex-CEO, Aptech & Zensar), Ashish Goel (Co-founder, Urban Ladder), Chaitanya Kejriwal, and Shruti Deorah.
The company plans to use the funds to scale its tech-enabled marketplace, establish pre-processing hubs, and expand its network of recycling partners across India.
Founded in 2024 by Viral Chhajer, Nirja Bhatt, and Sharan Subaiah, Recove operates a B2B digital marketplace that connects plastic waste suppliers with recycling firms. Unlike traditional intermediaries, the startup combines technology-driven procurement with its own pre-processing facilities, ensuring recyclers receive consistent, high-quality raw materials, while waste generators benefit from greater efficiency and improved returns.
Within its first year, Recove has already onboarded over 30 recycling companies nationwide, streamlining procurement and bringing greater transparency to a traditionally fragmented value chain.
With sustainability and circular economy gaining urgency, Recove aims to position itself as the backbone of India’s plastic recycling supply chain, ensuring both scalability and reliability for stakeholders.
By: Arushi Agarwal
