PumPumPum (Dream Road Technologies Private Limited), a leading corporate mobility solutions provider, has raised ₹18 crore in a Pre-Series A equity funding round led by LC Nueva, with participation from Mufin Green and Anupam Finserv.
The company will deploy the new capital to accelerate the development of India’s first asset-light leasing technology platform, aimed at enabling large-scale and capital-efficient growth in corporate mobility. The investment will also support the expansion of PumPumPum’s B2B2C employee leasing partnerships, strengthen OEM and dealer networks across new, used, and electric vehicles, deepen its presence in metro cities, and scale technology, sales, and customer success teams.
Founded with a mission to modernise passenger vehicle leasing in India, PumPumPum has evolved from a used-car leasing pioneer into a full-stack B2B and B2B2C corporate mobility platform. The company now offers leasing solutions across new, used, and EV segments, serving corporates, SMEs, MSMEs, and fleet operators in markets such as Delhi NCR, Bengaluru, Hyderabad, Mumbai, and Chennai.
At the core of PumPumPum’s model is its technology-first, asset-light approach, which differentiates it from traditional asset-heavy leasing players constrained by balance sheet limitations. The company’s proprietary fintech platform enables banks and NBFCs to deploy capital seamlessly, while PumPumPum manages the complete asset lifecycle, including vehicle health monitoring, maintenance, redeployment, and resale—significantly reducing default risks.
Over the past six years, the company has built deep operational capabilities in employee leasing and business vehicle solutions. PumPumPum is growing at 70% year-on-year, manages 1,000+ vehicles, and has crossed ₹100 crore in Assets Under Management (AUM). With leasing penetration in India still under 5%, compared to over 30% in mature global markets—the company is targeting ₹1,000 crore AUM within the next three years.
Tarun, Founder & CEO of PumPumPum and an IIT Bombay alumnus, said the funding validates the company’s vision of reshaping the leasing ecosystem. “Traditional asset-heavy models limit growth. Our asset-light platform changes the equation by enabling efficient capital deployment while delivering a seamless mobility experience. This funding accelerates our journey toward making corporate leasing mainstream in India.”
Sohil Chand, Chief Investment Officer at LC Nueva, said the firm remains strongly optimistic about the company’s vision: “PumPumPum is building an asset-light, technology-led platform with deep integrations across lenders, insurers, corporates, and customers. We’re excited to continue backing their growth.”
Kapil Garg, Promoter at Mufin Green Finance Limited, added, “PumPumPum’s technology-first approach combined with their asset management expertise creates the operational efficiency the leasing market needs.”
With India witnessing a shift from CAPEX to OPEX-driven mobility models, PumPumPum aims to emerge as the technology backbone of the country’s future corporate leasing ecosystem.
