Prowrrap, a fast-scaling Delhi-based procurement platform for packaging materials, capex, warehouse assets, and turnkey projects, has secured ₹4 crore in a pre-Series A seed round. The round was led by Calance Software Pvt. Ltd. and super angel investor Amit Govil, an IIT Varanasi alumnus. The company now aims to raise its Series A round within the next 18–24 months to accelerate nationwide expansion.

Founded in 2024 by brothers Sagar K. Saxena (IIM Lucknow alumnus and former Project Head at Swiggy) and Rishabh K. Saxena (IMT Ghaziabad alumnus and former Procurement & International Procurement Head at Bira91), Prowrrap has built a unified design-to-distribution procurement platform that simplifies supply chain operations for MSMEs and high-growth enterprises.

Currently serving clients across Tier-1 and select Tier-2 markets, the startup aims to scale its footprint to 25 cities by the next fiscal year.

Strategic Use of Funds

The newly raised capital will support Prowrrap’s rapid expansion across high-demand categories, with investments planned for:

• Strengthening technology platforms to enable smarter procurement workflows

• Scaling nationwide distribution networks

• Deepening sectoral focus on quick commerce, fresh & natural produce (FnV), e-commerce, and SMEs/MSMEs

Founders’ Vision

“Our vision is to transform and simplify the way businesses procure their packaging and operational assets,” said Sagar K. Saxena, Co-founder & CEO, Prowrrap. “This investment will help us enhance our technology, expand faster, and deliver unmatched efficiency to fast-growing enterprises.”

“MSMEs and high-growth companies often face supply chain bottlenecks,” added Rishabh K. Saxena, Co-founder & COO. “Prowrrap solves this through a unified platform that ensures speed, quality, and cost efficiency in procurement.”

Investor Confidence

Investor Amit Govil emphasized Prowrrap’s potential to disrupt B2B procurement:
“Prowrrap is solving a fundamental challenge in the MSME and fast-commerce ecosystem—procurement efficiency. With the founders’ strong industry experience and clear vision, they are well-positioned to transform this space.”

A Massive Market Opportunity Ahead

India’s packaging market is valued at USD 101 billion, projected to reach USD 170 billion by 2030, while global packaging surpasses USD 1.18 trillion. Adjacent industries such as warehouse automation are growing at 16%+ CAGR, highlighting the immense opportunity Prowrrap is targeting.

With the latest round, Prowrrap strengthens its positioning as a trusted, tech-driven B2B procurement partner, offering end-to-end solutions to sectors including e-commerce, hospitality, quick commerce, fresh produce, and more. The company continues to deepen its capabilities and scale operations ahead of its planned Series A raise in the next 1.5–2 years.

By: Arushi Agarwal