In a big vote of confidence for India’s growing wealthtech space, PowerUp Money has raised $7.1 million in its first institutional funding round, backed by marquee investors Accel, Blume Ventures, and Kae Capital, with participation from 8i Ventures and DeVC.
What began as an internal experiment at Uni Cards has now spun off into a standalone venture with a bold ambition—to help Indians achieve financial freedom sooner, smarter, and with greater confidence.
Launched in April 2025 by Prateek Jindal, former co-founder of Uni Cards, PowerUp is not just another investment app. At its core is a mission to demystify money for the average Indian. With tools like “Power Age”, the platform tells users when they can become financially free and exactly what they need to do to get there.
“We want to shift the narrative from investing for the sake of returns to investing with purpose,” Jindal told Indian Startup Times. “People don’t just want products—they want clarity, context, and confidence in their financial decisions.”
PowerUp’s mobile-first platform offers direct mutual fund investments, advisory support, and is rolling out both free and paid subscription plans. The response so far? Over ₹3,000 crore (~$350M) in assets already being tracked, across 25,000+ users, with healthy month-on-month growth.
The fresh funding will be used to expand PowerUp’s research team, build new advisory products, and scale customer acquisition. And with India’s retail investors demanding more personalized, tech-driven solutions, the market is ripe for disruption.
PowerUp’s raise comes at a time when India’s wealthtech sector is heating up. According to TheKredible, startups like Neo, Dezerv, Fisdom, Univest, and Stable Money have collectively raised nearly $250 million across 15 deals since October 2023—when Jindal quietly began working on PowerUp.
From being incubated in the corridors of Uni Cards to standing tall on its own, PowerUp Money is now geared to help a generation not just save and invest, but do it with a sense of purpose. As India’s fintech story evolves, this is one startup to keep an eye on.
