Guwahati-based fashion startup eyes scale with AI-driven inventory model and Gen Z focus
Ultra-fast fashion startup Littlebox has raised ₹17.5 crore (approximately $2.1 million) in its first-ever funding round, co-led by Huddle Ventures and Prath Ventures, with participation from a select group of prominent angel investors.
The brand, which gained national attention after appearing on Shark Tank India Season 3, secured a deal from all five Sharks—marking a major milestone in its early growth story.
The fresh infusion of capital will be utilized to deepen category verticals, enhance the UI/UX and logistics experience, invest in packaging and consumer delight, and scale marketing efforts to strengthen Littlebox’s positioning in the Indian fashion market, the company said in a press release.
Founded in 2022 by Rimjim Deka and Partha Kakati, Littlebox targets India’s Gen Z with affordable, trend-led fashion that is produced and delivered at lightning speed. The brand leverages real-time retail infrastructure, weekly product drops, and a 25-day stock cycle powered by a proprietary demand-forecasting algorithm. This model eliminates dead stock and ensures fresh inventory with strong margins and minimal waste.
“Our roots in Guwahati taught us to build lean, stay grounded, and move fast,” said Rimjim Deka, co-founder and CEO of Littlebox. “We started Littlebox to make fashion trend-forward yet accessible, without burning capital or creating waste. This raise isn’t a lifeline — it’s a growth engine.”
Operating from a 40,000 sq ft facility in Noida, the brand claims to launch around 100 new SKUs each week, showcasing its commitment to delivering newness and variety at scale.
With this funding, Littlebox aims to cement its place as a homegrown disruptor in India’s fast fashion space, redefining how young Indians shop for style.
