In a big step forward for India’s app ecosystem, Bengaluru-based Linkrunner has raised Rs 5 crore in a pre-seed round led by Titan Capital, with participation from angel investor Samir Sood and early-stage VC firm 2AM.VC.
Founded by Shreyans Sancheti and Darshil Rathod, Linkrunner is building an AI-driven app attribution and analytics platform—often called a mobile measurement partner (MMP)—specifically tailored for modern consumer apps.
Filling a Critical Gap in India’s App Ecosystem
“In today’s landscape, global ad networks like Google and Meta don’t recognize any Indian MMPs,” said Shreyans, highlighting a major industry gap. “We realized there wasn’t a simple, cost-effective attribution platform made for Indian companies, and that’s the problem we’re solving.”
The fresh capital will be used to expand the team across engineering, data science, and sales, and double down on product innovation and go-to-market strategies across India.
Designed for Speed and Simplicity
In just a few months, Linkrunner has already found fans among fast-growing consumer apps such as Stimuler, Grapevine, Fold Money, Abcoffee, Jumbo Gaming, and Lingopanda. Its platform enables companies to track user behavior, optimize ad spend, and make smarter growth decisions—all while offering onboarding in under an hour and a transparent, startup-friendly pricing model.
Riding the Mobile Boom
India’s mobile app market generated $10.6 billion in 2024 and is projected to grow at a 17.8% CAGR, reaching $27.7 billion by 2030, according to recent market research. With 1 billion smartphone users expected by 2026, demand for Indian-first analytics platforms is only set to grow.
Linkrunner aims to strengthen its proprietary AI attribution engine—designed to automatically unify campaign data across multiple ad networks—and gear up for international expansion.
While the platform will compete with global players like AppsFlyer, Branch, Adjust, and Singular, Linkrunner is betting on India-first design, fast onboarding, and startup accessibility to carve its niche.
-By Muskan Dengra
