Delhi-based snack brand Let’s Try has raised $2.5 million in its latest funding round, led by Singapore-headquartered venture capital firm SWC Global. The round also saw continued support from existing investors, including Wipro Consumer, 100Unicorns, Venture Catalysts, and boAt Lifestyle co-founder Aman Gupta.

This fresh capital infusion follows a previous $1.56 million raised from the same set of investors. According to the company, the new funds will be strategically utilized to accelerate distribution across Tier 1, 2, and 3 cities, enhance supply chain and backend operations, and expand its product portfolio with a focus on health-forward snacking options. Let’s Try also plans to amplify its digital and offline branding efforts.

Founded in 2021 by Nitin Kalra, Let’s Try was built with a mission to bring high-quality, flavorful, and affordable snacks to Indian households. Its diverse offerings include namkeens, wafers, cookies, cakes, and sweets—all made using premium ingredients. The brand gained national recognition after being featured on Shark Tank India.

The startup intends to launch several new SKUs in modern trade and regional retail formats to appeal to broader demographics. It also aims to strengthen its presence across e-commerce platforms and direct-to-consumer (D2C) channels.

With India’s snack market estimated at Rs 50,000 crore and growing at 12% annually, Let’s Try is positioning itself to tap into rising demand for better-for-you snack options. In just three years, the company has scaled from Rs 1 crore to Rs 120 crore in annual revenue run rate (ARR) and has set an ambitious target of reaching Rs 1,000 crore by 2028.

Let’s Try’s latest milestone underscores the growing appetite for disruptive snack brands that blend quality, affordability, and wide accessibility in a rapidly evolving FMCG landscape.