Lehlah, a content-commerce platform enabling influencers to monetize their product recommendations, has successfully raised Rs 12.5 crore ($1.46 million) in a seed funding round led by Gruhas. The investment firm, co-founded by Nikhil Kamath of Zerodha and Abhijeet Pai of Puzzolana Group, sees potential in the rapidly growing influencer-driven shopping ecosystem in India.

The fresh capital will be utilized to enhance platform features, expand its team, and solidify its position in the influencer-led commerce space. As social commerce continues to reshape online shopping behaviors, Lehlah aims to bridge the gap between influencers and brands while offering a lucrative revenue stream for content creators.

Founded in December 2022 by Ashna Ruia, daughter of Essar Group director Prashant Ruia, Lehlah collaborates with major e-commerce giants such as Myntra, Meesho, Flipkart, and Nykaa. It also partners with prominent direct-to-consumer (D2C) brands, including Libas and Foxtale. Initially focusing on fashion and beauty, the platform is now broadening its scope to include home accessories and tech gadgets, further diversifying opportunities for influencers.

With a dedicated team of 50 professionals, Lehlah operates its marketing division from Mumbai while its tech development team is based in Bengaluru. This strategic setup enables the company to stay ahead in both influencer marketing and technological advancements.

Lehlah follows a commission-based revenue model, where brands pay the platform when sales occur through influencer-driven promotions. Influencers using Lehlah currently earn between Rs 50,000 and Rs 1,00,000 per month, demonstrating the platform’s ability to generate sustainable income streams for content creators in the digital economy.

With this funding, Lehlah is poised to revolutionize the content-commerce landscape, empowering influencers to drive sales while offering brands a direct channel to engage with highly engaged audiences.