In a move that reflects growing consumer demand for healthier snacking options, clean-label brand Khari Foods has secured ₹3 crore (approx. $350K) in seed funding, led by Meri Punji IMF Pvt. Ltd.
The brand — founded in 2022 by Yash and Sunil Bansal, a father-son duo with a shared vision for guilt-free indulgence — has built a strong foundation by staying bootstrapped and profitable since day one. With this new capital, Khari Foods is ready to ramp up product innovation, marketing, team expansion, and distribution — especially in India’s tier I and II cities, where health-conscious consumption is fast becoming a way of life.
Khari’s snack lineup includes Ragi Crispies, Oats Crispies, Jowar Puffs, and dates-based treats, all proudly free from palm oil and refined flour (maida). These offerings are crafted for India’s urban and semi-urban 20–40-year-old consumers who crave convenience without compromising on health.
What sets the startup apart is its in-house manufacturing facility in Haryana, giving it full control over quality and supply chain — a rarity in today’s outsourced world. The founders believe this vertical integration has been key to maintaining high product standards while scaling sustainably.
The brand is now aiming to grow its annual revenue run rate (ARR) by 208% in FY25, fueled by new launches and stronger digital + retail footprints.
“We’ve always believed that eating better shouldn’t mean giving up on taste or affordability,” says Yash Bansal. “This funding marks a new chapter in our journey to make clean snacking the norm, not the niche.”
As India’s health-first food wave gains momentum, Khari Foods is showing that even in a crowded snack aisle, values — and ingredients — still matter.
