Hyderabad-based jewellery brand Goyaz has raised ₹130 crore ($14.6 million) in a Series A funding round led by Norwest Venture Partners, marking its first institutional investment.
The capital infusion will be used to expand Goyaz’s retail footprint across key Indian cities, strengthen its design and manufacturing capabilities, and enhance its omnichannel experience, the company announced in a statement.
Crafting a New Era of Gold-Plated Silver Jewellery
Founded in January 2023 by Priyanka Vemuluri, Goyaz specializes in gold-plated silver jewellery that blends traditional Indian craftsmanship with contemporary design sensibilities. The brand has gained significant traction for its bridal and modern jewellery collections, focusing on affordability, trust, and timeless artistry.
In just under two years, Goyaz has expanded to 18 retail stores across multiple states in India and is redefining how consumers experience occasion jewellery. Its products are BIS hallmarked and certified, offering customers lifetime stone services and a 55% exchange value, reinforcing the brand’s commitment to quality and customer satisfaction.
“Our partnership with Norwest empowers us to broaden the reach of our meticulously crafted occasion jewellery. With their strategic guidance, we aim to accelerate growth, diversify our collections, and strengthen our retail presence across key markets. Our mission remains to make premium craftsmanship accessible to every Indian household,” said Priyanka Vemuluri, Founder and CEO of Goyaz.
Norwest’s First Bet in Premium Silver Jewellery
Norwest India, part of the global investment firm Norwest Venture Partners, manages over $12.5 billion in capital and invests across consumer, healthcare, and technology sectors. The firm’s partnership with Goyaz underscores its confidence in India’s rising premium jewellery market, driven by younger consumers seeking authenticity and affordable luxury.
This investment also positions Goyaz among India’s fastest-growing new-age jewellery brands, bridging the gap between traditional heritage and modern retail innovation.
About Goyaz
Goyaz is a Hyderabad-based jewellery brand redefining gold-plated silver jewellery for modern India. With a focus on design, quality, and trust, Goyaz delivers BIS-certified, handcrafted pieces that merge Indian artistry with global aesthetics. The brand’s goal is to make premium, accessible jewellery a part of every household’s celebration.
