Flick TV Raises $2.3M to Take Microdramas Mainstream, One Bite-Sized Story at a Time

In a world where attention spans are shrinking and mobile screens reign supreme, Flick TV is betting big on one thing: stories that hit hard and fast.

The microdrama OTT startup has just closed a $2.3 million (Rs 19.7 crore) seed round, led by Stellaris Venture Partners, with participation from Gemba Capital and Titan Capital. The goal? To bring short-form, serialised storytelling to India’s heartland—and in a big way.

Launched in April 2025 by a trio of content and tech veterans—Kushal Singhal and Sanidhya Mittal (ex-ShareChat) and Pratik Anand (former director at Pocket FM)—Flick TV is reimagining entertainment for the mobile-first generation.

Their offering is refreshingly simple: dramas you can binge between chores or customers. Each “microdrama” episode runs between 30 seconds to 10 minutes, packaged to fit right into the daily rhythms of India’s masses—especially housewives, shopkeepers, and blue-collar workers.

Scaling the Small Screen

Armed with fresh capital, Flick TV is ramping up in every direction:

100 original shows in the pipeline for 2025
Expansion into four regional languages
Improved mobile-streaming tech for a smoother watch experience
Strategic hiring to grow content, tech, and marketing teams

“We’re not just making content shorter—we’re making it snappier, more relatable, and addictive for India’s everyday viewers,” said co-founder Kushal Singhal, speaking exclusively to Indian Startup Times.

A Micropayment Model That Clicks

What makes Flick TV different isn’t just the format—it’s the business model.

Instead of subscriptions, users pay per episode, often just a few rupees at a time. It’s a move that fits their audience’s budget and viewing habits. As user engagement grows, the team plans to roll out monthly and quarterly bundles to deepen retention and revenue.

Currently, Flick TV has crossed 10,000 downloads on the Play Store and is gaining steady traction across Hindi-speaking markets.

Big Bets on Small Screens

In many ways, Flick TV is a mirror to India’s next billion users—mobile-native, value-driven, and hungry for entertainment that feels like their own.

With smart content, regional reach, and a monetization model tuned to Bharat, the team is poised to tap into one of the most exciting frontiers in Indian OTT. And in doing so, they may just turn bite-sized dramas into a blockbuster movement.