RAS Luxury Skincare has secured $7.5 million in a Series B funding round, signaling a significant vote of confidence from major industry players. The investment was led by Dabur Ventures, the venture capital arm of Dabur India, with continued participation from existing investor Unilever Ventures.
This latest infusion brings the company’s total funding to over $14 million, following a prior Series A round also led by Unilever.
Fueling Omnichannel Growth
The Raipur-based startup, founded in 2021 by the mother-daughter trio of Shubhika, Suramya, and Sangeeta Jain, intends to use the capital to aggressively scale its omnichannel presence. Key areas of focus include:
Digital Expansion: Boosting visibility on D2C platforms, e-commerce, and the rapidly growing quick-commerce sector.
Physical Footprint: Launching Exclusive Brand Outlets (EBOs) and expanding curated retail partnerships.
Institutional Reach: Strengthening ties within the HORECA (Hotel, Restaurant, and Cafe) segment.
A Vertically Integrated Model
Unlike many “digital-first” brands that outsource production, RAS operates a vertically integrated model. The brand cultivates its own botanicals on family-owned farms and manages in-house R&D and small-batch manufacturing. Their product lineup—which includes face elixirs, serums, and moisturisers—is built around essential oils and plant-based actives tailored for the premium luxury market.
Financial Momentum
The brand’s trajectory has been marked by rapid scaling and healthy fundamentals:
Growth: A three-year revenue CAGR of approximately 75%.
Revenue: An Annual Recurring Revenue (ARR) of roughly Rs 100 crore.
Scale: A customer base exceeding 500,000 unique buyers.
With this new capital, RAS plans to ramp up hiring across product development and marketing, while doubling down on brand-building initiatives to capture a larger share of the Indian luxury skincare market.
By: Sandhya Bharti
