D2C home décor brand DecorTwist has raised $200K in a bridge pre-Series A funding round, led by angel investor Tejas Paresh Lodaya.
The funds will be utilized to enhance inventory capabilities, launch new product lines, and expand the brand’s presence on quick commerce platforms, the company said in a press release.
Founded in 2022 by Anupam Rajey, DecorTwist offers an extensive range of home décor, dining, gardening, furniture, pooja essentials, and gifting products. The brand focuses on combining style and functionality through handcrafted, affordable designs tailored to the diverse preferences of Indian households.
“Our vision is to become India’s most loved D2C home décor brand, synonymous with quality, sustainability, and innovation. Much like Lenskart transformed the eyewear industry, we believe every Indian household deserves access to products that are both functional and timeless,” said Anupam Rajey, Founder of DecorTwist.
According to market estimates, India’s home décor market is projected to reach $30 billion by 2026, reflecting a surge in demand for aesthetically appealing yet practical home products.
DecorTwist claims to have achieved over ₹12.5 crore in revenue, served more than 100,000 customers, and recorded a 17% repeat purchase rate, highlighting strong customer loyalty. The brand currently retails through major online marketplaces including Amazon, Myntra, and Flipkart.
With this latest funding, DecorTwist aims to strengthen its market position and further establish itself as a go-to destination for thoughtfully designed home décor solutions.
By: Sandhya Bharti
